Résultats lu par "Nigel Patterson" dans Toutes les catégories

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

In this novel of alternative history from best-selling author Harry Turtledove, the Spanish Armada has conquered England, King Phillip holds the English throne, and Elizabeth I languishes as a prisoner in the Tower of London. Meanwhile, in London, a mysterious stranger approaches young playwright William Shakespeare with an offer that could change the course of history. 

In most companies, procurement is an unglamorous, unloved part of the business. Sourcing and supplier management are strictly about costs, the thinking goes, and all that matters is playing hardball to get these as low as possible. No connection to innovation or strategy or creating positive value.

Gamal Abdel Nasser, the larger-than-life Egyptian president who ruled for eighteen years between the coup d'etat he led in 1952 and his death in 1970, is best known for wresting the Suez Canal from the British and French empires and befriending such iconic revolutionaries as Fidel Castro and Che Guevara. Yet there is a darker side to Nasser's regime. He was a brutal authoritarian, whose legacy, Alex Rowell argues, lies at the heart of the violent and repressive order that still prevails throughout the Arab world today.

Attila is a household name. But his true character and impact on the Roman Empire have always remained elusive. Until now. In the first major work written about Attila in decades, Nick Holmes rewrites the story of Attila and Rome. Contrary to his brutal legend, Attila was a complex and captivating personality. A great warlord who despised ostentation, admired bravery, and valued loyalty.

From Shanghai before and during the Second World War to US occupied Tokyo, and, finally, to the Middle East in the early 1970s, Ian Buruma's masterful novel about the intoxicating power of collective fantasy follows three star-struck men driven to extraordinary acts by their devotion to the same legendary woman. A beautiful Japanese girl born in Manchuria, Yamaguchi Yoshiko is known as Ri Koran in Japan, Li Xianglan in China, and Shirley Yamaguchi in the US, and her past is a closely guarded secret.

In The Grand Strategy of the Roman Empire, seasoned defense analyst Edward N. Luttwak reveals how the Romans were able to combine military strength, diplomacy, and fortifications to effectively respond to changing threats. Rome's secret was not ceaseless fighting, but comprehensive strategies that unified force, diplomacy, and an immense infrastructure of roads, forts, walls, and barriers. Finally, as barbarians began to penetrate the empire, Rome filed large armies in a strategy of "defense-in-depth," allowing invaders to pierce Rome's borders.

When mourners gather in the village of Lower Gladdock, the grave is found to be already occupied. The victim is soon linked to a tragedy that tore the village apart five years ago and is handed over to the Bexford police to solve. Detective Sergeant Guy Poole is hoping to put his traumatic past behind him and settle into his new station at Bexford. Now history is threatening to raise its head again, and he has a murder case to contend with. Detective Inspector Sam Brock has a new recruit to take under his wing, and he's determined this one isn't going to die.

In a magisterial work, Jaan Puhvel unravels the prehistoric Indo-European origins of the traditions of India and Iran, Greece and Rome, of the Celts, Germans, Balts, and Slavs. Utilizing the methodologies of historical linguistics and archaeology, he reconstructs a shared religious, mythological, and cultural heritage. Separate chapters on individual traditions as well as on recurrent themes—god and warrior, king and virgin, fire and water—give life to Comparative Mythology as both a general introduction and a detailed reference.

Germany's financial collapse in the summer of 1931 was one of the biggest economic catastrophes of modern history. It led to a global panic, brought down the international monetary system, and turned a worldwide recession into a prolonged depression. Hitler managed to profit from the crisis, because he had been the most vocal critic of the reparation regime. As the financial system collapsed, his relentless attacks against foreign creditors and the alleged complicity of the German government resonated more than ever with the electorate.

The Norman Conquest in English History, Volume 1: A Broken Chain? pursues a central theme in English historical thinking over seven centuries. Covering more than half a millennium, this first volume explains how and why the experience of the Norman Conquest prompted both an unprecedented campaign in the early 12th century to write (or create) the history of England, and to excavate (and fabricate) pre-Conquest English law.

At just seventeen years old, Jek Trayden's power with Sartious Energy could be the greatest in the world, but that power comes at a price - a darkness within him that attacks while he sleeps, producing nightmares so real they leave him bruised and bloody. With the attacks worsening, Jek can't refuse an opportunity to end his nightmares for good when the King promises him a cure in exchange for a task.

A year has passed since the end of the Gallic rebellion of Sacrovir and Florus. Retribution has been exacted, and the province is at peace once more. And yet, there are some who escaped Rome's justice. They are led by a man whose heart burns with hate; an heir to rebellion. Knowing that there can be no victory against the legions, his vengeance can only be wrought through terror and murder. The Gallic city of Lugdunum will be the first to taste his wrath.

Responsible for protecting British convoys in the Channel in a small Chaser, young Peter Sinclair, RN, is thrown head-first into the horrors of war. Sent to serve in HM submarine Rugged, defending convoys delivering food and supplies to the besieged island of Malta, Sub-Lieutenant Sinclair finds himself 120 feet beneath the sea, surrounded by deadly mines and just three miles from the enemy's doorstep.

When showbiz gets ugly...The world of showbiz comes to Bexford when the new series of hit TV show Foul Murder is launched there. Soon, life imitates art as a murder is committed, live on stage. Luckily, Detective Sergeant Guy Poole and Detective Inspector Sam Brock are in the audience to take charge of the scene. When it becomes clear that one of their own is the prime suspect, they are determined to help prove his innocence, no matter how annoying he is.

We generally understand "radical Islam" as a purely Islamic phenomenon, but Buruma and Margalit show that while the Islamic part of radical Islam certainly is, the radical part owes a primary debt of inheritance to the West. Whatever else they are, al Qaeda and its ilk are revolutionary anti-Western political movements, and Buruma and Margalit show us that the bogeyman of the West who stalks their thinking is the same one who has haunted the thoughts of many other revolutionary groups, going back to the early 19th century. 

1839. Trade is the stalwart of the British Empire. China threatens Britain's Opium trade. Britain and China go to war. When Britain sent troops to compel the Chinese to accept imports of opium, they opened what is argued to be one of the most disgraceful chapters in the history of the Empire. How did the situation arise? How did opium exports become so crucial to the British economy? How did the British come to be as addicted to opium revenue as the Chinese were to the drug itself?Brian Inglis gives the answers to these and other questions in this meticulously researched study.

This book tells the stories of the Muslims, Christians, Jews and others who made a courageous stand against the mass slaughter of Ottoman Armenians in 1915, the first modern genocide. Foreigners and Ottomans alike ran considerable risks to bear witness and rescue victims, sometimes sacrificing their lives. Diplomats, humanitarians, missionaries, lawyers and other visitors to the Empire stood up, including Tolstoy's daughter, Alexandra; Raphael Lemkin, the jurist who first established genocide as an international crime; and the polar explorer Fridtjof Nansen.

Upon retirement at the age of sixty-two, and grieving his deceased wife, renowned journalist Bernard Ollivier felt a sense of profound emptiness: What do I do now? While some see retirement as a chance to cash in their chips and settle into a comfy armchair, Ollivier still longed for more. Searching for inspiration, he strapped on his gear, donned his hat, and headed out the front door to hike the Way of St. James, a 1400-mile journey from Paris to Compostela, Spain.

Philip II is not only the most famous king in Spanish history, but one of the most famous monarchs in English history: the man who married Mary Tudor and later launched the Spanish Armada against her sister Elizabeth I. This compelling biography of the most powerful European monarch of his day begins with his conception (1526) and ends with his ascent to Paradise (1603), two occurrences surprisingly well documented by contemporaries. Eminent historian Geoffrey Parker draws on four decades of research on Philip as well as a recent, extraordinary archival discovery - a trove of 3,000 documents in vaults in New York City....