Showing results by narrator "Don Hagen" in All Categories

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization.

Simply "making the numbers" is no longer enough to remain competitive. In today's high-pressure environment, organizations need to overachieve. That level of success requires a clear and objective view of the business - because even the most courageous leader can't steer a ship in the dark. Is the enterprise Agile? Resilient? Vulnerable? Or Lagging? The Scorecard Solution provides the answer. The audiobook introduces a data-centric tool - the Organizational Prowess Scorecard™.

Virtually every American will suffer from back pain at some point. Dr. Jack Stern, a neurosurgeon and professor at Weill Cornell Medical College, brings relief to these millions of sufferers (including himself) who literally ache for help. Based on the latest scientific data, Dr. Stern developed a five-step solution with a multidisciplinary, holistic perspective that’s been missing from conventional back pain wisdom.

Small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception. Now, in The Crowdfunding Handbook, he explains the JOBS Act and translates the regulations into a clear set of do's and don'ts for entrepreneurs and small-business owners looking to get in early - and do things right.

A practical guide to banishing stress from your everyday life so you can feel happy and fulfilled. Do you feel overwhelmed by work - or life in general? Having trouble coping with too many demands on your time and energy? Well you're not alone! Britain is currently suffering from a stress epidemic. A staggering 1 in 4 employees are said to suffer from stress and it is listed as the no.1 reason for workplace absence in the UK.

In A Bad Day on the Romney Campaign: An Insider's Account, Gabriel Schoenfeld, a senior adviser to the Republican presidential nominee Mitt Romney for nearly two years, for the first time speaks out about the internal failures of the 2012 campaign. The book illuminates the chain of errors that ultimately contributed to Romney's defeat. Rich with detail and full of high drama, it will be of interest to anyone who wants to go behind the scenes to gain an inside look at how our political system actually operates, with all of its charms and all of its flaws.

Life is hard - for everyone. No matter how gifted or fortunate, everyone will experience some level of disappointment in life: difficult classes, jobs, relationships, and losses. But by following basic disciplines anyone can experience accomplishment, freedom, and ease in navigating through life’s daily challenges. In this positive, insightful book, Bob Merritt describes a set of universal principles that work for everyone in every stage of life.

Here's something that'll stop and make you think: Did you know that your stress is really your choice? That's a liberating concept because if stress is a choice, you can choose not to have it. Our newest book by David Zerfoss will show you the way with his ten rules to simplify your life. Many of us hurry through life going from one place to the next, focused on conquering the next mountain, making the next deal, running the next errand, and believing we will never have enough time to do all the things we need to get done.

Through interviews with 12 distinguished philosophers - including atheists, agnostics, and believers - Talking God works toward a philosophical understanding and evaluation of religion. Along the way Gary Gutting and his interviewees challenge many common assumptions about religious beliefs.

Becoming a father can be one of the most profoundly terrifying, exhilarating, life-changing occasions in a man’s life. Now 22 of today’s masterful writers get straight to the heart of modern fatherhood in this incomparable collection of thought-provoking essays.

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.

DNA is "life's blueprint", encoding our genetic inheritance for health and life expectancy. Throughout life, DNA reproduces and replaces itself continually. In optimal conditions, DNA copies itself, making perfect reproductions. But as people age and their DNA is gradually damaged by the environment, diet, and physical and emotional stress, the DNA begins to reproduce poorly and ultimately stops reproducing completely. The result is disease and aging. In this groundbreaking book, Vincent Giampapa, MD, presents a radical new theory on how we age.

Whether it's the loss of a job, a newly assigned responsibility at work, or a global recession that threatens your entire company or industry, an unanticipated change can knock even the most experienced among us off guard. So if you want to succeed in business-and in life-it's not enough to be the smartest in the room or even the hardest working; you have to be a great curveball hitter.

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

A new audiobook based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012.

Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.

At the start of the twenty-first century, we've witnessed a shift to a mass customization-driven economy, leaving behind a century focused on mass production. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver quickly fall behind. How fast does your business move? Are you doing business at the speed of NOW or trailing the pack at the speed of THEN?

The Internet today connects roughly 2.7 billion people around the world, and booming interest in the "Internet of things" could result in 75 billion devices connected to the web by 2020. The myth of cyberspace as a digital utopia has long been put to rest. Governments are increasingly developing smarter ways of asserting their national authority in cyberspace in an effort to control the flow, organization, and ownership of information.