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Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. Think a win-win solution is the best way to make the deal? Think again...

Lead from No presents a systematic approach to Leadership Negotiation. By integrating the “Camp System,” also referred to as the “No” system of negotiation, into numerous leadership and business scenarios, this book can help leaders at any level. Author Jim Camp, Jr.‘s unique experiences as a senior military leader, combined with his extensive negotiating coaching background, makes a strong case that “Leadership Negotiation” is the most important form of negotiation.

Jim Camp, the world’s number one negotiating coach, shows how to release the emotional pressure that’s part of any negotiation by using his proven system of safe, decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways. Saying no is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are.