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Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

Jim VandeHei’s high school guidance counselor laid it out clearly: VandeHei wasn’t cut out for college. In 1990, you could find him proving the counselor’s case emphatically, preferring beer to books and delivering pizzas to mapping out career plans. He attended a two-year school before smuggling himself into the University of Wisconsin-Oshkosh, where after a year he had racked up a 1.4 GPA and was on the verge of getting the boot.

Um sistema prático para você se expressar com mais clareza e eficácia e poupar tempo–o seu e o dos outros.