Showing results by author "John Butman" in All Categories

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs” - including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others - can help you take an idea public and build influence for it.

Some 70 years before the Mayflower sailed, a small group of English merchants formed the world's first joint-stock company. Back then, in the mid-16th century, England was a small and relatively insignificant kingdom on the periphery of Europe. Struggling with a single export - woolen cloth - the merchants were forced to seek new markets and trading partners. As this absorbing account shows, innovation and risk-taking were at the heart of the settlement of America, as was the profit motive.

Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways.