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This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

Millennials will be our next great generation of leaders. They are quickly filling executive and management roles at all levels. If you’re one of them, you’re probably leading not just your peers, but also Baby Boomers, Gen Xers (who have been around much longer than you) and of course, the new kids on the block, the Gen Zs. The younger generation of leaders are rejecting old school leadership practices outright, forcing organizations to rethink and reshape the way leaders lead.

By 2025, Millennials will form 75% of the global workforce and more than half of them (58% of global Millennials) are living in Asia! As this huge demographic surges towards becoming a substantial contributor to Asia’s workforce, organisations continue to face engagement and retention challenges while balancing the need to stay relevant in a volatile, uncertain, complex and ambiguous world. Archaic methods of management do not deliver success with the new breed of employees.