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The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

What makes us happy? What makes us sad? How do we come to feel a sense of enthusiasm? What fills us with lust, anger, fear, or tenderness? Traditional behavioral and cognitive neuroscience have yet to provide satisfactory answers. The Archaeology of Mind presents an affective neuroscience approach - which takes into consideration basic mental processes, brain functions, and emotional behaviors that all mammals share - to locate the neural mechanisms of emotional expression. It reveals - for the first time - the deep neural sources of our values and basic emotional feelings.

A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you'll have your projects, team, and maybe even your organization running at peak efficiency.

Investing for your future is wise and essential. Of course, you want to make solid investment choices and minimize mistakes. This updated, best-selling guide educates you on investing concepts and lingo, so you can make the best decisions in all economies and markets. Understanding how to find and make smart investments is a skill that can be learned, and this book by money-pro Eric Tyson will help you by discovering how to weigh risk vs. return, offering tips on choosing stocks and funds, getting started in real estate and small business, and so much more.

Celebrating thirty years as a classic in its field and recommended by therapists worldwide, The Anxiety and Phobia Workbook is an unparalleled, essential resource for people struggling with anxiety and phobias. Living with anxiety, panic disorders, or phobias can make you feel like you aren't in control of your life. Tackle the fears that hold you back with this go-to guide. Packed with the most effective skills for assessing and treating anxiety, this evidence-based workbook contains the latest clinical research.

The Lobotomist explores one of the darkest chapters of American medicine: the desperate attempt to treat the hundreds of thousands of psychiatric patients in need of help during the middle decades of the 20th century. Into this crisis stepped Walter Freeman, MD, who saw a solution in lobotomy, a brain operation intended to reduce the severity of psychotic symptoms. Drawing on Freeman's documents and interviews with Freeman's family, Jack El-Hai takes a penetrating look at the life and work of this complex scientific genius.

Penny stocks are low-cost equities that often make large price moves, potentially leading to big gains - or losses - for investors. Penny Stocks for Dummies will help you determine whether this wild ride is right for you. With this hands-on guide, you can grasp the basics, find smart investments, avoid scams, and look for big success, even if you only have pocket change to start out with.

The pressures that separate us have a common root: our tendency to cast people and groups in irreconcilable terms – or the process of "othering." This book gives vital language to this universal problem, unveiling its machinery at work across time and around the world. To subvert it, john a. powell and Stephen Menendian make a powerful and sweeping case for adopting a paradigm of belonging that does not require the creation of an "other." This new paradigm hinges on transitioning from narrow to expansive identities.

Retirement Planning for Dummies is a one-stop resource to get up to speed on the critical steps needed to ensure you spend your golden years living in the lap of luxury - or at least in the comfort of your own home. When attempting to plan for retirement, web searching alone can cause you more headaches than answers, leaving many to feel overwhelmed and defeated. This book takes the guesswork out of the subject and guides listeners while they plan the largest financial obligation of their life.

Over $6 trillion changes hands in the foreign exchange market every day. You can jump straight into the action with expert guidance from the hands-on Currency Trading for Dummies. You'll learn how the foreign exchange market works, what factors influence currency values, and how to understand financial data. You'll also find details on the latest trends in currency trading, including currency ETFs, cryptocurrencies, and currency options.

Building off the framework of Schultheis' The Coffeehouse Investor philosophy, this book will instill the common man and woman with the confidence to take control over their long-term financial goals and journey toward financial freedom in retirement. The Coffeehouse Investor's Ground Rules encourages listeners to ignore stock market "rules" and "perfect portfolio" pursuits to focus on the only three essential components to long-term financial security: saving, investing, and planning.

Boston is the novelized account of the Sacco and Vanzetti affair, which rocked the nation—and the world—in the 1920s. Two working-class Italian immigrants, both associated with radical political beliefs, stood accused of the murder of two armed guards during the commission of a payroll robbery. Sinclair’s novel weaves actual historical facts, stories, and persons with persons and events he created for the purpose of telling an interesting story, with more and deeper historical context.

Oxford Case Histories in Infection and Microbiology contains over 45 well structured cases, providing comprehensive coverage of the diagnostic and management dilemmas in clinical microbiology and infectious diseases. Each case comprises of a brief patient history with relevant clinical examination findings, thus insuring the listener is aware of how to confirm a diagnosis rapidly, with reference throughout to laboratory techniques, advice on therapy, epidemiological features, and areas which can be controversial.

A leading expert answers your questions about how to live to your fullest with COPD. Significant lung damage from smoking, exposure in some jobs, or even diseases such as AIDS and tuberculosis can lead to COPD. Having chronic obstructive pulmonary disease can leave you feeling short of breath, sometimes reluctant to go shopping or for a walk because you are afraid of more difficulties.

Vladimir Jabotinsky (1880–1940) was a man of huge paradoxes and contradictions and has been the most misunderstood of all Zionist politicians—a first-rate novelist, a celebrated Russian journalist, and the founder of the branch of Zionism now headed by Benjamin Netanyahu. This biography, the first in English in nearly two decades, undertakes to answer central questions about Jabotinsky as a writer, a political thinker, and a leader. Hillel Halkin sets aside the stereotypes to which Jabotinsky has been reduced by his would-be followers and detractors alike.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

This is the first serious biography of a man widely considered one of Texas’ - and America’s - greatest songwriters. Like Jimmie Rodgers, Woody Guthrie, Robert Johnson, and Hank Williams, Townes Van Zandt was the embodiment of that mythic American figure, the troubled troubadour.

This is the 1927 book that years later inspired the movie of the same name. It is a book about criminal violence, corrupt politics and police, and illicit sex. The City of New York, from the late colonial period up to the early twentieth century, was a bustling hub of commerce, industry, and immigration. For many the city was the gateway to a new life in America, and for many others it was a place to steal a buck from their fellow New Yorkers and visitors to the city with thievery, fraud, and vice—in neighborhoods such as the Five Points, the Bowery, Hells Kitchen, and the Water Front.

Our protagonist comes to New York as a lawyer seeking to make his name and build a career. His younger brother has come before him and has already been successful in working his way into the inner circles of the High Society. The younger brother introduces him to the moguls with their extraordinary fortunes, amassed by owners of the Trusts, the Monopolies, the Banks, and the Financiers. With all the money in the world has come all the power. And, with all the money and the power has come the grotesque excess and the decadence and the moral rot.

An essential look at technology and the future of finance from Baxter Hines, cofounder of Honeycomb Digital Investments.