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An intimate and evocative memoir of identity and the definition of family. At the age of 53, successful entrepreneur and faithful member of The Church of Jesus Christ of Latter-day Saints (Mormon), Rich Christiansen discovers his ancestors aren't who he thought they were and that he and his brothers are only partly related. This reveal-during what was supposed to be a fun, "let's see where our family is from" DNA test-shatters Rich's perception of himself, his identity, and his parents, and tests his faith. It launches him on a search for healing, acceptance, and self-love.

In this expanded second edition, The Zig Zag Principle continues to offer a proven strategy for achieving business goals through strategic flexibility and resourceful planning. Building on the original's foundational concepts—assessing resources, adapting to change, and leveraging multiple opportunities—this edition integrates contemporary insights and real-world examples, including a fresh look at the impact of artificial intelligence.

An intimate and evocative memoir of identity and the definition of family. At the age of 53, successful entrepreneur and faithful member of the The Church of Jesus Christ of Latter-day Saints (Mormon), Rich Christiansen discovers his ancestors aren't who he thought they were and that he and his brothers are only partly related. This reveal—during what was supposed to be a fun, "let's see where our family is from" DNA test—shatters Rich's perception of himself, his identity, and his parents, and tests his faith. It launches him on a search for healing, acceptance, and self-love