Behavioral Science

Master ethical persuasion and consumer psychology to turn flat campaigns into high-converting revenue drivers. Whether strategizing on your morning commute or enjoying focused workday learning, this actionable framework reveals how real people make decisions under uncertainty. Stop relying on...

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This audiobook reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in behavioral sciences. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school behavioral sciences course. Included are both capsule and detailed explanations of critical issues and topics you must know to master behavioral sciences.

If you’ve found yourself asking questions like: Why did that person interview so well, but was a disaster in the actual job? How do I solve the friction between people on my team? Why do I face the same problems again and again in my life? This book is for you. In Figure Out Your Team, author and longtime business coach Trevor Throness explains how the answers to these questions all come from the same source: mental hardwiring. People are predisposed to approach time, people, and tasks, in predictable and different ways.

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...

In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioral economics using a combination of the right questions and insightful problem solving.

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our approach to everyday working life. Advances in behavioral sciences are giving us an ever better...

The legendary FBI criminal profiler and international bestselling author of Mindhunter and The Killer Across the Table returns with this timely, relevant book that goes to the heart of extremism and domestic terrorism, examining in-depth his chilling pursuit of, and eventual prison confrontation...

Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand...

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

A "Manchurian Candidate" is an unwitting assassin brainwashed and programmed to kill. In this book, former State Department officer John Marks tells the explosive story of the CIA's highly secret program of experiments in mind control. His curiosity first aroused by information on a puzzling suicide, Marks worked from thousands of pages of newly released documents as well as interviews and behavioral science studies, producing a book that "accomplished what two Senate committees could not" (Senator Edward Kennedy).

For fans of Mindhunter and Criminal Minds, a chilling account of a woman facing down serial killers as one of the first female profilers of the FBI Behavioral Sciences Unit and real-life model for The Silence of the Lambs’s Clarice Starling.

“In this lively, well-written book, Britt Frank adds her compelling voice to this movement toward listening to rather than avoiding or fighting with what is making you stuck." —Richard C. Schwartz, PhD, creator of Internal Family Systems and author of No Bad Parts "You might just replace...

A step-by-step plan clinically proven to break the cycle of worry and fear that drives anxiety and addictive habits We are living through one of the most anxious periods any of us can remember. Whether facing issues as public as a pandemic or as personal as having kids at home and fighting the...

Sending his daughter off to college is the proudest day of single dad JaQuan Reynolds’s life. Everything took a back seat to raising her - including his career. He has no idea what comes next, but his newfound freedom is quickly curtailed by a crash deadline at work and the uptight, hovering presence of consultant Matthew Donaldson. He’s surly and insufferably sexy, and Jaq’s ready to check him out and write him off - right up until a work assignment forces them together.   

Step past true crime myths and master the forensic science of behavioral analysis to decode the criminal mind. Perfect for your daily commute or an intense late-night listening session, this gripping exploration trades Hollywood dramatization for the disciplined, suspenseful reality of active...

Written by the forensic nurse who transformed the way the FBI profiles and catches serial killers, this thought-provoking book takes an intimate look at the creation of the Behavioral Science Unit–the inspiration for Hulu’s Mastermind documentary. In the 1970s, the FBI created the...

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

Master behavioral economics and business psychology to stop guessing and predict how people actually decide. Forget the myth of the perfectly rational actor; real human decision-making is messy, emotional, and driven by hidden cognitive biases. By understanding these mental shortcuts, you can...