Modern Wisdom Ancient

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

Born a slave, the Roman Stoic philosopher Epictetus (c. 55-135 AD) taught that mental freedom is supreme, since it can liberate one anywhere, even in a prison. In How to Be Free, A. A. Long - one of the world's leading authorities on Stoicism and a pioneer in its remarkable contemporary revival - provides a superb new edition of Epictetus's celebrated guide to the Stoic philosophy of life (the Encheiridion) along with a selection of related reflections in his Discourses.

Every culture is a unique answer to a fundamental question: What does it mean to be human and alive? In The Wayfinders, renowned anthropologist, winner of the prestigious Samuel Johnson Prize, and National Geographic Explorer-in-Residence Wade Davis leads us on a thrilling journey to celebrate the wisdom of the world's indigenous cultures.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

"It takes an entire lifetime to learn how to die", wrote the Roman Stoic philosopher Seneca (c. 4 BC-65 AD). He counseled readers to "study death always", and took his own advice, returning to the subject again and again in all his writings, yet he never treated it in a complete work. How to Die gathers in one volume, for the first time, Seneca's remarkable meditations on death and dying. Edited and translated by James S. Romm, How to Die reveals a provocative thinker who speaks with a startling frankness about the need to accept death or even, under certain conditions, to seek it out.

In his essay On Anger, the Roman Stoic thinker Seneca argues that anger is the most destructive passion. This splendid new translation of essential selections from On Anger, presented with an enlightening introduction, offers listeners a timeless guide to avoiding and managing anger. Drawing on his great arsenal of rhetoric, including historical examples, anecdotes, quips, and soaring flights of eloquence, Seneca builds his case against anger with mounting intensity.

Drawing on the wisdom of Epictetus, Marcus Aurelius, Seneca, and others, Nancy Sherman's Stoic Wisdom presents a compelling modern Stoicism that teaches grit, resilience, and the importance of close relationships in addressing life's biggest and smallest challenges.

Worried that old age will inevitably mean losing your libido, your health, and possibly your marbles too? Well, Cicero has some good news for you. In How to Grow Old, the great Roman orator and statesman eloquently describes how you can make the second half of life the best part of all - and why you might discover that reading and gardening are actually far more pleasurable than sex ever was.

Can jokes win a hostile room, a hopeless argument, or even an election? You bet they can, according to Cicero, and he knew what he was talking about. One of Rome's greatest politicians, speakers, and lawyers, Cicero was also reputedly one of antiquity's funniest people. After he was elected commander-in-chief and head of state, his enemies even started calling him "the stand-up Consul". How to Tell a Joke provides a lively new translation of Cicero's essential writing on humor alongside that of the later Roman orator and educator Quintilian.

Beneath Candice Kumai’s polished image as a wellness icon, she was tormented by anxiety, competitiveness and deep inner suffering. It wasn’t until she re-embraced the Buddhist principles she’d been taught in childhood that she began to change her life for the better—even making a pilgrimage to her mother’s home country of Japan to study in the mountains with Buddhist monks. Full of wisdom and raw honesty, Spirited recounts her journey and shares the Buddhist practices that transformed her life so you can, too.

Embrace the strategic mindset that has shaped leaders for centuries and win your campaign before it even starts. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a seasoned campaign strategist with 15 years of experience, offers a unique take on Sun Tzu's ancient wisdom. Huxley blends her personal stories from the campaign trail with timeless tactics, providing real-life lessons and strategic insights that are essential for today's political landscape.

In a world where social media, online relationships, and relentless self-absorption threaten the very idea of deep and lasting friendships, the search for true friends is more important than ever. In this short book, famous Roman politician and philosopher Cicero offers a compelling guide to finding, keeping, and appreciating friends. With wit and wisdom, Cicero teaches not only how to build friendships but also why they must be a key part of our lives. For, as Cicero says, life without friends is not worth living.

Is it possible that a place called Lemuria existed? What about the missing continent of MU? What does being a Lemurian actually mean for you today? The answer to these questions and more is revealed in this book.

For nearly 2,500 years, students, politicians, political thinkers, and military leaders have read the eloquent and shrewd speeches in Thucydides' History of the Peloponnesian War for profound insights into military conflict, diplomacy, and the behavior of people and countries in times of crisis. How to Think about War presents the most influential and compelling of these speeches in an elegant new translation by classicist Johanna Hanink, accompanied by an enlightening introduction.

The chief scientist at the Institute of Noetic Sciences (IONS) turns a critical eye toward such practices as telepathy, clairvoyance, precognition, and psychokinesis. Are such powers really possible? Science says yes. According to noted scientist and best-selling author of The Conscious Universe, Dean Radin, magic is a natural aspect of reality, and each of us can tap into this power with diligent practice.

To give and receive well may be the most human thing you can do-but it is also the closest you can come to divinity. So argues the great Roman Stoic thinker Seneca in his longest and most searching moral treatise, "On Benefits" (De Beneficiis). James Romm's splendid new translation of essential selections from this work conveys the heart of Seneca's argument that generosity and gratitude are among the most important of all virtues.

The ancient biographer and essayist Plutarch thought deeply about the leadership qualities of the eminent Greeks and Romans he profiled in his famous - and massive - Lives, including politicians and generals such as Pericles, Alexander the Great, Julius Caesar, and Mark Antony. Luckily for us, Plutarch distilled what he learned about wise leadership in a handful of essays, which are filled with essential lessons for experienced and aspiring leaders in any field today.

It’s time for a childbirth revolution. Childbirth has always been, and always will be, a significant rite of passage that transforms a woman into a mother. However, the modern approach to maternity care fails women, families, and care providers with outdated practices that center the needs of institutions rather than individuals. In this audiobook, Rachel Reed demonstrates how childbirth can be reclaimed to center women and support birth physiology.

From the creation of the first encyclopedia to Wikipedia, from ancient museums to modern kindergarten classes—this is Simon Winchester’s brilliant and all-encompassing look at how humans acquire, retain, and pass on information and data, and how technology continues to change our lives and our minds. Throughout this fascinating tour, Winchester forces us to ponder what rational humans are becoming. What good is all this knowledge if it leads to lack of thought? What is information without wisdom?

If recent history has taught us anything, it's that sometimes the best guide to leadership is the negative example. But that insight is hardly new. Nearly 2,000 years ago, Suetonius wrote Lives of the Caesars, perhaps the greatest negative leadership book of all time. In How to Be a Bad Emperor, Josiah Osgood provides crisp new translations of Suetonius's briskly paced, darkly comic biographies of the Roman emperors Julius Caesar, Tiberius, Caligula, and Nero. Entertaining and shocking, these ancient anti-role models show how power inflames leaders' worst tendencies.