Science Category

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.  

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Superstorms, hurricanes, typhoons, and spiraling freak weather: the fallout of global warming is a real-life natural thriller, as captured in Porter Fox’s urgent and stunning story of chasing the world’s most devastating storms. Here is the story of the largest storms on earth and how those...

Perhaps the most important book in philosophy after the Allegory of the Cave. Incomparable logic and findings about the things that matter in life with a clear succinct prose touch.

Race is one of the most elusive phenomena of social life. While we generally know it when we see it, it's not an easy concept to define. Social science literature has argued that race is a Western concept that emerged with the birth of modern imperialism, whether in the 16th century or the 18th century. This book points out that there is a disjuncture between the way race is conceptualized in the social sciences and in recent natural science literature. In the view of some proponents of natural-scientific perspectives, race has a biological - and not just a purely social-dimension.