Wellness Marketing
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Written by: Gad Saad, David M. Buss - foreword
- Narrated by: Matthew Josdal
- Length: 11 hrs and 21 mins
- Unabridged
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).
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Disappointed by certain opinions.
- By Anonymous User on 2023-11-18
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Narrated by: Matthew Josdal
- Length: 11 hrs and 21 mins
- Release date: 2019-12-03
- Language: English
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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....
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Price: $22.26 or 1 Credit
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Written by: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Deciphering the Silent Signals: A Behavioral Economics Tour
- By Fred Barbe on 2024-03-29
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 2021-05-11
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Selling Boldly
- Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
- Written by: Alex Goldfayn
- Narrated by: Shawn Compton
- Length: 6 hrs and 22 mins
- Unabridged
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If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology that are transforming how we work and succeed. Selling Boldly is the first audiobook that leverages positive psychology to help you sell more.
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Selling Boldly
- Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
- Narrated by: Shawn Compton
- Length: 6 hrs and 22 mins
- Release date: 2019-02-12
- Language: English
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If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work....
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The Tipping Point
- How Little Things Can Make a Big Difference
- Written by: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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A book by a guy who follows his own advice
- By Jeff Alpaugh on 2018-03-14
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Release date: 2007-04-03
- Language: English
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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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Price: $25.24 or 1 Credit
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To Sell Is Human
- The Surprising Truth about Moving Others
- Written by: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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a true and honest opinion
- By MarkSugar306 on 2018-09-18
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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Release date: 2012-12-31
- Language: English
- From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives....
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Price: $20.40 or 1 Credit
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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Rory Sutherland's narration is truly special
- By Shane Duquette on 2020-04-29
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 2019-05-07
- Language: English
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....
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Price: $32.62 or 1 Credit
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Pre-Suasion
- Channeling Attention for Change
- Written by: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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informative, but difficult to listen to. Too much
- By Curtis S. on 2018-01-09
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Pre-Suasion
- Channeling Attention for Change
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Release date: 2016-09-06
- Language: English
- Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....
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Price: $19.42 or 1 Credit
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The Mindbody Prescription
- Healing the Body, Healing the Pain
- Written by: John E. Sarno M.D.
- Narrated by: Brian Holsopple
- Length: 7 hrs and 4 mins
- Unabridged
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Dr. John E. Sarno's Healing Back Pain is a New York Times best seller that has helped over 500,000 readers. Continuing the research since his ground-breaking book, the renowned physician now presents his most complete work yet on the vital connection between mental and bodily health.... Musculoskeletal pain disorders have reached epidemic proportions in the United States, with most doctors failing to recognize their underlying cause.
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This book is more like the technical background to his work
- By Kay Frey on 2018-06-30
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The Mindbody Prescription
- Healing the Body, Healing the Pain
- Narrated by: Brian Holsopple
- Length: 7 hrs and 4 mins
- Release date: 2012-01-17
- Language: English
- Dr. John E. Sarno's Healing Back Pain is a New York Times best seller that has helped over 500,000 readers.....
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The Age of Persuasion
- How Marketing Ate Our Culture
- Written by: Terry O'Reilly, Mike Tennant
- Narrated by: Terry O'Reilly
- Length: 10 hrs and 24 mins
- Unabridged
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- By James O'Connor on 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrated by: Terry O'Reilly
- Length: 10 hrs and 24 mins
- Release date: 2020-02-25
- Language: English
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Written by: Nick Chater
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Unabridged
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Release date: 2018-11-06
- Language: English
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In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....
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The 21-Day Self-Love Challenge
- Learn How to Love Yourself Unconditionally, Cultivate Self-Worth, Self-Compassion and Confidence: 21-Day Challenges, Volume 6
- Written by: 21-Day Challenges
- Narrated by: Amy Johnson
- Length: 1 hr and 8 mins
- Unabridged
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Most people nowadays suffer from low self-esteem. And of course we do! We live in a world where we call people who love themselves arrogant, where we encourage children to compete with one another in school, and where we immerse ourselves daily in media of all the millions of things we have to do before we are considered adequately lovable. The 21-day challenge will help you to develop self-love and acceptance in an easy step-by-step way....
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super helpful
- By Kaity Lawson on 2020-10-15
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The 21-Day Self-Love Challenge
- Learn How to Love Yourself Unconditionally, Cultivate Self-Worth, Self-Compassion and Confidence: 21-Day Challenges, Volume 6
- Narrated by: Amy Johnson
- Length: 1 hr and 8 mins
- Release date: 2015-11-17
- Language: English
- Are you ready to learn how to truly love and accept yourself as the perfectly imperfect person you are now? The 21-Day Self-Love Challenge will help you to develop self-love....
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Made to Stick
- Why Some Ideas Survive and Others Die
- Written by: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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too much fluff
- By Par on 2021-06-22
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Made to Stick
- Why Some Ideas Survive and Others Die
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Release date: 2006-12-18
- Language: English
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Written by: Luke Burgis
- Narrated by: Luke Burgis, Sean Patrick Hopkins
- Length: 8 hrs and 54 mins
- Unabridged
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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A real eye opener
- By sarah on 2024-03-05
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrated by: Luke Burgis, Sean Patrick Hopkins
- Length: 8 hrs and 54 mins
- Release date: 2021-06-01
- Language: English
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A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Written by: Tim Harford
- Narrated by: Tim Harford
- Length: 10 hrs and 24 mins
- Unabridged
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- By M. Stork on 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrated by: Tim Harford
- Length: 10 hrs and 24 mins
- Release date: 2021-02-02
- Language: English
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Leading with Noble Purpose
- How to Create a Tribe of True Believers
- Written by: Lisa Earle McLeod
- Narrated by: Hillary Huber
- Length: 7 hrs and 23 mins
- Unabridged
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We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.
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Leading with Noble Purpose
- How to Create a Tribe of True Believers
- Narrated by: Hillary Huber
- Length: 7 hrs and 23 mins
- Release date: 2017-02-24
- Language: English
- Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work....
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The Human Brand
- How We Relate to People, Products, and Companies
- Written by: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release date: 2013-10-15
- Language: English
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Linchpin
- Are You Indispensable?
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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almost good.
- By Anonymous User on 2018-12-21
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Linchpin
- Are You Indispensable?
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Release date: 2010-01-26
- Language: English
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The best-selling author of Tribes and The Dip returns with his most powerful book yet....
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The Tipping Point
- Written by: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 3 hrs and 4 mins
- Abridged
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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wonderfully thought provoking
- By Kyle on 2021-09-22
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The Tipping Point
- Narrated by: Malcolm Gladwell
- Length: 3 hrs and 4 mins
- Release date: 2006-04-01
- Language: English
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior....
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Emotional Intelligence
- 21 Most Effective Tips and Tricks on Self Awareness, Controlling Your Emotions, and Improving Your EQ
- Written by: Ryan James
- Narrated by: Sam Slydell
- Length: 1 hr and 38 mins
- Unabridged
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Do you want to overcome stress? Do you want to learn to assert yourself? Do you want to be understood? Do you want to understand other people? These are just some of the concerns that developing your emotional intelligence will address. Having a high intelligence quotient may not be enough to achieve success. Psychologists say that emotional intelligence affects performance. It has a huge impact on your professional success.
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#audible1
- By Rolle on 2018-09-18
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Emotional Intelligence
- 21 Most Effective Tips and Tricks on Self Awareness, Controlling Your Emotions, and Improving Your EQ
- Narrated by: Sam Slydell
- Length: 1 hr and 38 mins
- Release date: 2017-10-18
- Language: English
- Do you want to overcome stress? Do you want to learn to assert yourself? Do you want to be understood? Do you want to understand other people? Find out more....
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Written by: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Très bien expliqué!
- By Jérôme L. on 2019-10-17
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Release date: 2018-10-02
- Language: English
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....
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Price: $31.26 or 1 Credit
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