Brian Ruffner brings more than 35 years of leadership, sales, coaching, and organizational development experience to his work helping individuals, teams, and organizations achieve extraordinary results. Throughout his career, he has built high-performance cultures, developed successful leaders, and transformed underperforming teams into organizations capable of producing sustainable, record-setting results. As a senior sales leader for a Fortune 500 company, Brian inherited a struggling sales organization experiencing an 87% turnover rate. He grew the team organically from six to more than 26 sales professionals while building an empowered, accountable, high-performance culture that reduced turnover to just 5%. Under his leadership, the organization achieved 20X growth while generating significant gains in revenue and profitability.
Today, Brian partners with executives, leaders, sales organizations, and teams to accelerate performance, strengthen leadership, build healthy cultures, and create sustainable, scalable results. His approach combines decades of real-world leadership experience with performance psychology, executive coaching, team development, and proven principles for behavioral and organizational transformation. Brian is an International Coaching Federation (ICF) Professional Certified Coach (PCC) and holds the ICF Advanced Certification in Team Coaching (ACTC), one of the profession’s advanced credentials for coaching teams and organizations. He is also a Board Certified Coach (BCC), specializing in executive and leadership coaching.
Brian is a Certified John Maxwell Leadership Consultant, Coach, Trainer, and Keynote Speaker, equipping leaders and organizations with proven principles for transformational leadership, personal growth, and sustainable performance. Drawing on the leadership philosophies of John C. Maxwell, one of the world’s most respected voices on leadership, Brian helps leaders increase their influence, strengthen their teams, develop future leaders, and build cultures where people can perform at their highest level. His approach goes beyond leadership training; he challenges leaders to transform how they think, lead, communicate, and serve others. Brian believes leadership begins with becoming the person others choose to follow-and that when leaders intentionally grow themselves and develop the potential in others, they create an impact that extends far beyond business results.
His experience spans construction and service organizations, including mechanical, HVAC, electrical, plumbing, general contracting, restoration, roofing, framing, engineering, design, manufacturing, industrial, high-tech and semiconductor, mission-critical, education, and sports environments. His career has included residential, light-commercial, and commercial markets as well as work with original equipment manufacturers (OEMs), manufacturers, and distributors. His work is grounded in a simple belief: when people grow, organizations grow. His mission is to help leaders and teams move beyond incremental improvement, unlock their potential, and create the identity, beliefs, disciplines,and behaviors required to Live Unstoppable™.
A graduate of Warner Pacific University, Brian earned a Bachelor of Science degree and a Master of Arts degree in Education. He has a Ph.D. in Performance Psychology (ABD) from Grand Canyon University.
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