DeAnn Petersson
AUTHOR

DeAnn Petersson

Tap the gear icon above to manage new release emails.
Visionary Sales Strategist and Author of The SunBurst Effect: Enhancing Sales Team Performance, Turning Potential Into Profit

DeAnn Petersson is a transformational sales strategist with a unique approach that redefines how go-to-market teams achieve scalable, sustainable growth in today's dynamic markets. As the author of The SunBurst Effect, she offers proven methodologies and actionable insights that empower sales leaders and their teams to clarify their strategies and deliver exceptional results.

Over her distinguished career, DeAnn has delivered game-changing growth, strengthened underperforming go-to-market teams, and led global initiatives generating multimillion-dollar outcomes. Known for her ability to anticipate market trends and deliver practical, transformative solutions, she is recognized as a thought leader in B2B sales innovation.

DeAnn's deep expertise in navigating ambiguity, leading change, and fostering collaboration is complemented by her global perspective, honed through diverse industry experience. This positions her as a trusted advisor to leaders seeking to improve performance, drive sustained growth, and maximize impact in competitive markets.

As a sought-after advisor, coach, and speaker, DeAnn inspires organizations to embrace innovative approaches, adaptability, and customer-centric solutions. She helps sales leaders unlock their team's full potential and achieve lasting success in an ever-changing world.
Read more Read less

The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

Best Sellers

Product list
  • The SunBurst Effect cover art
    Preview

    • The SunBurst Effect

    • Shift Your Leadership Paradigm: Achieve Breakthrough Sales Results That Fuel Unstoppable Momentum
    • Written by: DeAnn Petersson
    • Narrated by: DeAnn Petersson
    • Length: 3 hrs and 15 mins
    • Release date: 2026-06-12
    • Language: English
    • Not rated yet

    $15.22 or free with 30-day trial