Jon Reed
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Jon Reed

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Jon Reed is a tech blogger/analyst by day, and a writer by weekend and lamplight. He is the author of four non-fiction books. Jon's current investigative obsession is the impact of AI - an issue which spreads across all of his work. Jon's most recent non-fiction book, The Book of Last Resort, could have been subtitled "A Subversive Guide for Artists in the Algorithmic Economy," given the impact of algorithms on how content is created, surfaced and distributed. Jon draws on his successes - and knee scrapes - in the startup media economy to inform his work. Jon's published work has an underlying thread: to advocate for independent voices, and to give those voices the tools to succeed in an unsparing digital economy. He believes that the BS-laden "anyone can do it" creator economy myth-making has done more harm than good. He wants creators to go back to the core: find a brave/authentic voice, relentlessly pursue mastery of craft, and figure out how to combat the algorithms that diminish independent content and IP. Jon aims to break through the AI noise festival by sharpening our hype detectors around AI's real world impact. Jon believes artists must reckon with this tech - and even become fluent in its capabilities - while making their own voice burn bright. He uses his multi-decade career in enterprise tech to fund his self-published books, which appear in the uncensored format he insists upon. Creativity is the best hedge against alienation and despair - a philosophy Jon fleshes out in his last two books, The Book of Last Resort and Free from Corporate America, both of which can be found in free formats online. He urges creators: your voice matters in this midst of this tech avalanche - do not allow yourself to be silenced, or lose heart. He exhorts artists: "Be a brave and terrified badass."
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