Lon Safko

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences. This revised 3rd edition (2012) addresses technology updates....

Can you tell the difference between chatting with a human or chatting with a robot? I will bet you can’t. Artificial intelligence chatbots have surpassed the Turing Test and are interfacing with us everyday....

Life Is but a Dream is an intriguing compilation of insights learned during one man's life as he rowed down his stream on his first 50 years of his journey. Each of these seven short stories is filled with compelling observations on the definition of one's individual reality....

Are you wondering where your marketing ROI is? Trying to understand why all of the money you invested into traditional marketing isn’t showing you a return on investment? Listen to find out more....

During the 30+ years of my career, I’ve built 14 companies. Some were mushroom-cloud failures, while others were very successful. Throughout this process, some of my decisions led to success and others led to the mushroom clouds....

Innovative thinking is very popular right now - and for good reason. Corporate America is beginning to realize the importance of innovative thinking and how it allows us to be leaders in world technology by being more creative and competitive....

I discovered fusion marketing as a result of constantly being asked in interviews, “So, what comes after social media?” I decided to take that question on as a personal challenge....

John Whitehorn woke up in a dark, dingy, dirty hotel room in the one-horse town of Dawson. Dawson sat on the eastern foothills of the Rocky Mountains in New Mexico Territory. This was gold country! And John knew his bounty was here and he knew exactly where to find him....

In marketing, one brand is always trying to outwit, out-advertise, and outspend its competitors, often costing millions of dollars to build their brand equity or brand value. It’s because the better we recognize a brand, the better we relate to that brand....

There’s evidence that aliens have been visiting our planet for centuries. Some even think the world’s governments are hiding alien crafts, technology, and even their bodies....

This three-part audiobook is about everything you will ever want to know about spam....

Gratuitous Serendipity is an intriguing compilation of actual accounts of events in one man's life that both changed his life and changed the world (just a little)....

The days of being excited and celebrating “social media” has run its course. Over the past decade plus, social media came into its own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection....

This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well....

I have been studying sales, marketing, and the "sales funnel" for more than 30 years. There have been many iterations of the funnel over the past three decades....

Conflict, love, and Apache Indian attacks are all that stand between Julia Heady and fate. As one young woman travels across the fledgling United States....

A bounty hunter always catches his man, even if the men he is chasing are dangerous gang-bangers and murderers....

When the Spanish government orders distinguished officer Miguel Peralta to enter the United States with his military detachment, they have gold on their minds....