Matt Johnson
AUTHOR

Matt Johnson

Business & Careers | Politics & Social Sciences
Tap the gear icon above to manage new release emails.
Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and Branding That Means Business (The Economist, Fall 2022). As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate about helping brands use neuroscience to better understand, serve, and interact with their consumers. To this end, he consults with a wide array of brands, including as an expert-in-residence for Nike. Matt currently resides in Boston, MA, where he is a Professor of Psychology of Marketing and Hult International Business School, and an instructor at Harvard University’s Division of Continuing Education. Find out more on his website at mattjohnsonisme.com
Read less

The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

Best Sellers

Product list
  • Branding That Means Business cover art

    Price: $25.24 or 1 Credit

    Sale price: $25.24 or 1 Credit

    Try for $0.00
  • Blindsight cover art

    Price: $20.15 or 1 Credit

    Sale price: $20.15 or 1 Credit

    Try for $0.00
  • Branding That Means Business cover art

    Price: $37.83 or 1 Credit

    Sale price: $37.83 or 1 Credit

    Try for $0.00