Patrick Barwise
AUTHOR

Patrick Barwise

Business & Careers | Politics & Social Sciences
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Patrick Barwise (patrickbarwise.com) is emeritus professor of management and marketing at London Business School. He joined LBS in 1976 after an early career at IBM. He is also former chairman of Which?, the UK's leading consumer organization, and current chairman of the Archive of Market and Social Research. His latest book, co-authored with cultural commentator Peter York, is The War Against the BBC: How an unprecedented combination of hostile forces is destroying Britain's greatest cultural institution... And why you should care (Penguin, 2020). His previous books include Television and its Audience (Sage, 1988), coauthored with Andrew Ehrenberg (LBS), which has never been out of print; Simply Better: Winning and Keeping Customers by Delivering What Matters Most (Harvard Business School Press, 2004), coauthored with Seán Meehan (IMD, Lausanne), the first ever non-US winner of the American Marketing Association’s Berry-AMA Book Prize; Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation (Jossey-Bass, 2011), also coauthored with Seán Meehan; and The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (McGraw-Hill, 2016), coauthored with former McKinsey partner Thomas Barta. He is married to the social historian and author Catherine Horwood (catherinehorwood.com).
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The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

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  • The 12 Powers of a Marketing Leader cover art

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    • The War Against the BBC

    • How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care
    • Written by: Patrick Barwise, Peter York
    • Narrated by: Neil Gardner
    • Length: 9 hrs and 59 mins
    • Release date: 2020-11-19
    • Language: English
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