Paul Roetzer
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Paul Roetzer

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Paul Roetzer is on a mission to accelerate AI literacy and human-centered AI transformation in organizations.

As the founder and CEO of SmarterX, Roetzer is the driving force behind some of the industry's leading AI events and content. He created Marketing AI Institute and the Marketing AI Conference (MAICON), co-hosts the popular podcast The Artificial Intelligence Show, and is author of The AI Transformation Blueprint.

Through SmarterX’s AI Academy, his work directly helps thousands of professionals and leaders understand and apply AI. His free monthly Intro to AI class alone has reached more than 60,000 registrants since its launch in 2021.

Roetzer’s entrepreneurial journey began long before the current AI boom. A graduate of Ohio University’s E.W. Scripps School of Journalism, he founded PR 20/20, HubSpot’s first partner agency, and sold it in 2021 after establishing it as a pioneer in digital marketing.

This unique background as both an agency innovator and AI educator gives him a practical, story-driven approach to helping professionals and leaders reimagine business models, reinvent industries, and rethink what's possible.
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