Reed K. Holden
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Reed K. Holden

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Dr. Reed Holden (Concord, MA),Author, Coach and Founder of Holden Advisors, is a world-class business-to-business pricing expert who helps clients build go-to-market strategies to drive price leadership, selling backbone and profitable growth. Dr. Holden specializes in helping sales organizations avoid the Procurement Buzz Saw by implementing strategies to recognize and counter margin-reducing buying tactics. As a change agent, he works with major corporations throughout the world to manage with an outside-in view of the customer. He is an enthusiastic and persuasive advocate for demonstrating customer value and price leadership with companies that need to adapt in highly competitive markets. A dynamic and engaging presenter with over 20 years of experience, Dr. Holden is a regular speaker and facilitator at executive off-sites and annual sales meetings for Fortune 1000 companies. He is engaged to facilitate negotiation and pricing workshops; and coaches sales people and senior executives in companies that want to achieve valuable relationships with their customers.
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