Rob Abel
AUTHOR

Rob Abel

Tap the gear icon above to manage new release emails.
Rob Abel is a psychological researcher and author focused on understanding the underlying drivers of human behavior. Rob began writing the first version of WHY between 2005 and 2007. Although he had the ability to write the book at the time, he recognized his understanding was incomplete. Rather than publish unfinished ideas, he chose to step back. Over the next two decades, Rob devoted himself to testing his original theories through observation and continued studies. What began as early insight evolved into a deeper and more structured understanding. Building on foundational frameworks from thinkers such as Tony Robbins, Abraham Maslow, Gary Chapman, and David Merrill, Rob introduces original psychological models which integrate these ideas into a cohesive system explaining the seven layers of our personality (our nature) and how they work together. The result is This is WHY: Understanding Human Behavior – a work twenty years in the making that explains why people do what they do and the internal systems which drive behavior. Rob lives in Palm Beach County, Florida with his wife and two sons.
Read more Read less

This Is WHY

New release
View Details

The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

Best Sellers

Product list
  • This Is WHY cover art

    • This Is WHY

    • Understanding Human Behavior
    • Written by: Rob Abel
    • Narrated by: Rob Abel
    • Length: 11 hrs and 32 mins
    • Release date: 2026-03-04
    • Language: English
    • Not rated yet

    $23.77 or free with 30-day trial

    Try Standard free