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Covert Cows and Chick-fil-A
- How Faith, Cows, and Chicken Built an Iconic Brand
- Written by: Steve Robinson
- Narrated by: Milton Bagby
- Length: 7 hrs and 21 mins
- Unabridged
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Performance7
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Story7
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was...
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Great Book about a Great Brand!
- By Amazon Customer on 2019-08-19
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Covert Cows and Chick-fil-A
- How Faith, Cows, and Chicken Built an Iconic Brand
- Narrated by: Milton Bagby
- Length: 7 hrs and 21 mins
- Release date: 2019-06-11
- Language: English
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