Tim Halloran
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Tim Halloran

Business & Careers
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Tim Halloran has built and directed some of the world’s largest brands. He is president of Brand Illumination and has provided guidance to top companies including Coca-Cola, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, glacéau (vitaminwater and smartwater), Georgia Pacific, the NBA, and Turner Broadcasting System. Prior to consulting, Tim spent ten years at Coca-Cola, leading multiple beverage brands. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke’s first Internet marketing initiative with his work on Cherry Coke. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University. Tim has also served as an adjunct faculty member of marketing at Emory University and Mercer University. He lives in Atlanta with his wife and three children. His first book, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers was just published by Jossey-Bass/Wiley.
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The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

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  • Romancing the Brand cover art

    • Romancing the Brand

    • How Brands Create Strong, Intimate Relationships with Consumers
    • Written by: Tim Halloran
    • Narrated by: Julie McKay
    • Length: 7 hrs and 13 mins
    • Release date: 2020-07-27
    • Language: English
    • Not rated yet

    Price: $22.26 or 1 Credit

    Sale price: $22.26 or 1 Credit

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