Will Leach
AUTHOR

Will Leach

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Will Leach is the founder and CEO of Mindstate Group, a behavioral research and brand consultancy, and best-selling author of Marketing to Mindstates: A Practical Guide to Applying Behavioral Design to Research and Marketing. Will is also a Behavioral Design instructor at SMU's Cox School of Business BLC and Texas A&M University. With over 25 years of behavioral insights experience, Will is widely regarded as the world's leading expert on subconscious mindstate research and consults with today's most innovative businesses to increase the effectiveness of their marketing using behavioral science. Want to learn how to bring Mindstate Marketing to your brand or business? Visit http://mindstatemarketing.com
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The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

Best Sellers

Product list
  • Marketing to Mindstates cover art

    • Marketing to Mindstates

    • The Practical Guide to Applying Behavior Design to Research and Marketing
    • Written by: Will Leach
    • Narrated by: Mike Rylander
    • Length: 4 hrs and 46 mins
    • Release date: 2021-07-15
    • Language: English
    • Not rated yet

    Price: $20.19 or 1 Credit

    Sale price: $20.19 or 1 Credit

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