Philip Kotler

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for...

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the...

Marketing has changed forever - this is what comes next. Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing...

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev....

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and...

Livre audio incontournable du Père du Marketing moderne ! Découvrez « Marketing 5.0 : La technologie au service de l'humanité » qui repousse les...

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's...

Stop pushing products—and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and...

Businesses can do well by doing good - Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate...

Fifty Shades of Marketing lays out specific ideas, step-by-step techniques, and beneficial resources to remove the chains holding you back from success in a digital age....

Explore the cutting-edge of marketing new products and services from leading businesses in Asia

Haben Sie Finger am Puls der Zeit - entdecken Sie das Marketing neu mit den einflussreichsten Bestsellerautoren und Management-Gurus der Gegenwart...

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's...

A partir de exemplos e insights, ele explica como identificar os sinais de que uma empresa está cometendo um dos 10 pecados mortais do marketing e compartilha as melhores soluções para superar o problema....

Un audiolibro che analizza il mercato della moda, focalizzandosi in particolare sul segmento definito "high-end"...

Marketing 4.0 apresenta uma análise sólida do consumidor do presente e do futuro e oferece as informações necessárias para atingi-los da maneira mais eficaz....

Com sua habilidade de tornar os grandes temas do marketing claros para o grande público, Philip Kotler mostra neste livro como as novas tecnologias podem criar valor, atender às necessidades dos clientes e fazer a diferença no mundo....

Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to...

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand....

Este livro reúne os artigos publicados por Philip Kotler na prestigiada revista japonesa Nikkei em dezembro de 2013....