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Description

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou

Ce que les auditeurs disent de Actionable Gamification

Moyenne des évaluations de clients
Au global
  • 4.5 out of 5 stars
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Performance
  • 4.5 out of 5 stars
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Histoire
  • 4.5 out of 5 stars
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Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

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  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars

Amazing, unique insights into human focused design

highly recommend reading this if you are trying to create a motivating product or environment.

2 les gens ont trouvé cela utile

  • Au global
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    3 out of 5 stars

Interesting and useful framework.

The book is of value to product designers and anyone interested in practical applications of behavioral science. Could have been shorter, and I could have done without all the author's personal stories. On the whole if you are interested in the subject matter in some practical sense then it's worth a listen through.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

This is a must read.

This book is transcendently relevant! If you’re a human, give it a read. You’ll be glad you did. :D

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Insightful and well-honed

Very descriptive. I could relate easily to the author life experiences. A bit long though.

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  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Mark
  • 2018-04-06

Great book, but the Author...

I really love the content of the book, but have struggled to get through it because of all the little side comments that make the author seem very arrogant. He could have left out about a page worth of content in the book that makes up all of these comments and I would likely be at a 4 or 5 star rating. It makes the book feel unrelatable even though the actual content is extremely relatable.

If you can push through the small remarks, you will be rewarded with a tremendous amount of knowledge on what motivates people and how gamification can be used to influence these motivations.

6 les gens ont trouvé cela utile

  • Au global
    2 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Abel
  • 2017-09-07

Just a bunch of rules and no source references

If you wanna learn how Gamification works and how to apply it, read Reality is Broken by Jane McGonigal. This book has tried to summarize the theory while implying the author came up with it by himself while giving no one the proper credit. This is not even a simple breakdown, it's 8 core areas, with a bunch of numerical rules inside each. Hardly practical.
Most of it is self advertising. I returned the book after listening to half of it. There are cool points but these are better explained in other literature.
If you want to take a shortcut or just be able to add this topic to your LinkedIn, this book is for you. Just don't go thinking you can apply it to a product.

16 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Arel Avellino
  • 2017-07-14

Best book on gamification

So many books on this subject are fluffy, solely spending time on adding badges and leaderboards to everything which in my personal experience is only sometimes effective in motivating people. But Yu-Kai unpacks the whole science behind human motivation and how to really use gamification in anything. Very engaging book and will definitely re-read and continue to add notes.

7 les gens ont trouvé cela utile

  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Ian Derrington
  • 2018-12-23

good concepts made but too much self marketing

Good book with reasonable concepts. It is annoying that he is always trying to get you to advertise for him with Twitter and sell his framework consulting capacity. At the end he even compares himself with Jesus as a prophet of sorts... So, other than trying not to throw up at his massive ego (or low self esteem?) the framework he presents seems to be pretty useful. Certainly worth reading.

2 les gens ont trouvé cela utile

  • Au global
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    1 out of 5 stars
  • sharon d o'connor
  • 2017-06-30

Not good as an audible book

There are lots of good ideas that I will follow up on. The audible book is too hard to follow. Lots of references to things I need to recall and then I lose track and have to rewind. The gamification of the book, i.e. Stop now and post something to social media, is annoying and not conducive to the Audible experience. I listen to books while I drive, I can't do that. I returned this by chapter 8.

5 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Zeke
  • 2021-03-15

Essential for people building engaging products.

A marvelous framework to classify your ideas and help you define a product vision that is aligned with your user behavior.

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Utilisateur anonyme
  • 2019-03-18

very long but good book!

I love the framework. I love the methodology. the book is so long but good.

1 personne a trouvé cela utile

  • Au global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Grant
  • 2021-07-18

very interesting content I will read second time

I found this book to be full of really interesting ideas told in a very easy to understand way. Although about halfway through it became a chore to finish because my motivations changed. I will most definitely return to this book and these ideas in the future.

  • Au global
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Amazon Customer
  • 2021-05-15

Pseudo science quackery

Even if I remove the silly and gratuitous plugs for his other business ventures, this book is, at best, a thesis of a middle-school student who thinks that they have the “next big idea”.

Pass

  • Au global
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Saurabh
  • 2021-05-11

Disappointed with too much of advertisement

The book content is good, but extremely repetitive. Nearly 12.5 hours of listening which could have been easily wrapped in 2 hours. What makes it hard to listen and read is that the author took readers and listeners for granted. While we have already paid for this book, it was unethical and unprofessional to push his adverts towards end of every single chapter. It's annoying, and it's a poor gamification of readers. You feel cheated and insulted when listen to advert in each chapter.
There is over dramatisation and oversimplification of facts and ideas. A lot of ideas are far from reality.
Also the author seems very arrogant in his tone and tries to speak like a messiah and that was a big put off. It's not worth the money and time!