Gratuit avec l'essai de 30 jours

Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
Accédez à des promotions et à des soldes exclusifs.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.
Page de couverture de How Ideas Spread

How Ideas Spread

Auteur(s): Jonah Berger,The Great Courses
Narrateur(s): Jonah Berger
Essayer pour 0,00 $

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 18,74$

Acheter pour 18,74$

Payer avec la carte finissant par
En confirmant votre achat, vous acceptez les conditions d'utilisation d'Audible et la déclaration de confidentialité d'Amazon. Des taxes peuvent s'appliquer.

Description

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?

Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.

Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.

Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.

Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2014 The Great Courses (P)2014 The Teaching Company, LLC

D'autres livres audio du même...

Ce que les auditeurs disent de How Ideas Spread

Moyenne des évaluations de clients
Au global
  • 4.5 out of 5 stars
  • 5 étoiles
    6
  • 4 étoiles
    4
  • 3 étoiles
    0
  • 2 étoiles
    1
  • 1 étoile
    0
Performance
  • 4.5 out of 5 stars
  • 5 étoiles
    7
  • 4 étoiles
    4
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0
Histoire
  • 4 out of 5 stars
  • 5 étoiles
    5
  • 4 étoiles
    5
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    1

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.