Gratuit avec l'essai de 30 jours
-
Scientific Advertising Today
- Narrateur(s): Torry Clark
- Durée: 3 h et 31 min
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Scientific Advertising Today
Acheter pour 20,10$
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
Description
Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur Tony Melvin has taken Claude's original work and isolated 114 Marketing Laws that apply today. Never before has Claude's work been presented with such clarity. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise! Buy and listen to this audiobook.