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Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown.

The ability to make money and the ability to control money are two very different skills. Tony Melvin had mastered the skill of making money at an early age, yet despite this ability, he found himself in massive debt. At the age of 28, after selling all of his assets, he still owed over $300,000 with no income, no job and no place to live! It was at this turning point in his life he realized he had poor habits. He also realized he had never been taught how to control money.

The word team can be loosely defined as a group of two or more people working together. But winning takes much more than that. Winning takes a radically focused, totally engaged, never-give-up, kind of Team. But how do you build such a team? How do you go from a one person start-up to a multi-million or multi-billion enterprise, or simply a business that provides the lifestyle you desire? How do you find the real players? How do you keep them radically focused and totally committed?

What do stairs, cakes, first dates and fishing have in common? You’ll have to listen to this book to find out. Join Jonnie, an over-worked, underpaid, stressed-out entrepreneur who's trying to make his way in the world. Can a long lost friend save him from financial ruin and failure? Are 10 simple business principles enough to avoid the inevitable tragedy, and allow Jonnie to triumph?