Page de couverture de Unleashing the Ideavirus

Unleashing the Ideavirus

 Aperçu
Essayer pour 0,00 $
Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

Unleashing the Ideavirus

Auteur(s): Seth Godin
Narrateur(s): Seth Godin
Essayer pour 0,00 $

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 14,99 $

Acheter pour 14,99 $

À propos de cet audio

 Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.©2001 Do You Zoom, Inc., All Rights Reserved (P)2001 Simon & Schuster Audio, All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc. Comportement organisationnel et travail Développement personnel Gestion du stress Gestion et leadership Marketing Marketing et ventes Réussite Économie Entreprise Direction

Ce que les critiques en disent

"Seth Godin has unique clarity about what's going on in marketing...Unleashing the Ideavirus informs, instructs, and entertains." (Chris Meyer, co-author, Blur)
Tout
Les plus pertinents
Like the title better than the content! I enjoy reading Seth's books, but they sometimes get repetitive and complicated!

Good Read, but Nlnot very easy to understand!!

Un problème est survenu. Veuillez réessayer dans quelques minutes.