Seth Godin

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

The best-selling author of Tribes and The Dip returns with his most powerful book yet....

The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better....

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

Le " vrai " marketing, ce n'est pas juste une affaire de clics, de likes, et de nombre de tweets ! Il s'agit d'abord et surtout de créer des liens...

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point....

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand what's at stake, and why YOU should lead a tribe of your own....

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

Every marketer tells a story. And if they do it right, we believe them....

From the best-selling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world....

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance....

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice....

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons....

Dans les best-sellers internationaux La Vache pourpre et Tribus, Seth Godin nous apprenait comment concevoir des produits remarquables et propager des idées fortes...

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues...

But how do you create a big moo, an insight so astounding that people can't help but remark on it....

Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins....

Les tribus, ces communautés formées sur Internet et les réseaux sociaux, ont l'ambition de faire changer le monde. Elles se construisent autour de deux éléments...