Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.

A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you’ll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg’s new and extremely practical method picks up where Atomic Habits left off.

The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.

Read People like a Book isn’t a normal book on body language or facial expressions. Yes, it includes all of those things, as well as new techniques on how to truly detect lies in your everyday life, but this book is more about understanding human psychology and nature. We are who we are because of our experiences and pasts, and this guides our habits and behaviors more than anything else. Parts of this book are like the most interesting and applicable psychology textbook you’ve ever used. Take a look inside yourself and others!

Happiness is a brain function. With a healthier brain always comes a happier life. After studying more than 200,000 brain scans of people from 155 countries, Dr. Amen has discovered five primary brain types and seven neuroscience secrets that influence happiness. In You, Happier, he explains them and offers practical science-based strategies for optimizing your happiness.

How to Stop Feeling Like Sh*t is a straight-shooting self-improvement guide for women, one that offers frank advice about the most common self-destructive behaviors women engage in. Andrea Owen—a nationally sought-after life coach—crystallizes what’s behind several invisible, undermining habits, from catastrophizing and people-pleasing to listening to the imposter complex or to one’s inner critic. Powerfully on the mark, the chapters are short and digestible, nicely bypassing weighty examinations in favor of punch points of awareness.

By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.

In Joyful, designer Ingrid Fetell Lee explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. Drawing on insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive while another fosters acceptance and delight—and, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier, and truly joyful lives.

In his empowering book, Dan Schilling shares how to identify and avoid threats using situational awareness and intuition just like the pros. Told with wit and wisdom, this compelling guide uses harrowing stories from Dan's special operations career and those of other experts to outline six easily implemented rules you can apply anywhere to improve your personal safety.

Narcissistic personality disorder (NPD) has a profoundly dehumanizing effect on those subject to its distortions, manipulations, and rage. The Narcissist in Your Life illuminates the emotionally annihilating experience of narcissistic abuse in families and relationships, acknowledges the complex emotional and physical trauma that results, and assists survivors with compassionate, practical advice on the path of recovery.

Trent Shelton is a motivational speaker, former NFL player, and founder of the nonprofit RehabTime. Trent reaches millions of followers of all ages each week with his videos and messages about relationships, personal success, life, and faith.

Forget everything you think you know about your body and food and discover the new science of how the body heals itself. Learn how to identify the strategies and the dosages for using food to transform your resilience and health in Eat to Beat Disease. Eat to Beat Disease isn't about what foods to avoid, but rather is a life-changing guide to the hundreds of healing foods to add to your meals that support the body's defense systems

More than simply an end to fertility, menopause is a time when a woman’s health can spin out of control. The hormonal shifts of menopause impact everything from body composition and immune system function to increased risk of chronic health conditions such as cancer, diabetes, dementia, heart disease, and osteoporosis. The Great Menopause Myth shows you how to age wise and well at midlife and beyond. Learn actionable steps and guidelines to curate an optimized menopause regimen based on your unique health considerations.

Start Thinking Rich delivers an inspirational, tough-love, and step-by-step guide for listeners to finally start building their own legacy of wealth no matter where they're starting from. Filled with proven money-making, saving, and investment strategies, this book helps listeners take an honest look at their spending habits, unconscious biases about money, and self-sabotaging money behaviors in order to start living their best lives.

In Believe It, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once-struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for more than a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100-plus-year history.