Ever wondered what happens in that crucial moment between a life-changing experience and actually changing your life? In this powerful conversation with Tino Dietrich, founder of The Dietrich Institute, Cam and Otis explore the often-glossed-over transition from crisis to purpose.

"I did get that second chance, and that's what I'm doing now," Tino shares, reflecting on his near-death experience with COVID that transformed his perspective on life and business. But unlike many inspirational stories that skip straight to the triumph, this conversation dives into the messy middle—that space between trauma and transformation where the real work happens.

From his entrepreneurial roots, inspired by his mother (who went from selling curtains to becoming one of the most influential people in Germany's steel industry) to his current mission coaching high-achievers, Tino offers refreshingly honest insights about personal growth. He even addresses the challenge of working with clients who resist opening up, acknowledging that while everyone is unique, the simple truths remain powerful guides.

Whether you're navigating your own life transition or helping others through theirs, this episode offers both the inspiration and the practical wisdom to move forward with purpose. Plus, Otis suggests a potential connection with previous guest Craig Andrews, who had a remarkably similar COVID experience, proving that sometimes the most powerful healing comes from knowing you're not alone.

More About Tino:
Tino Dietrich is a visionary entrepreneur, certified Mindvalley coach, and founder of The Dietrich Institute, a premier coaching and consulting organization dedicated to empowering high-achieving individuals and couples to thrive in their personal and professional lives. With over 30 years of leadership experience in global business, Tino brings unparalleled expertise and empathy to his work, helping clients master personal growth, build meaningful relationships, and create lasting legacies. A former collegiate golfer at the University College of Syracuse, Tino draws on his discipline and resilience to inspire others to overcome
challenges with authenticity and purpose. His upcoming book, a heartfelt tribute to his late mother, delves into themes of resilience, legacy, and living with intention, offering readers profound insights into navigating life’s complexities. Tino’s work continues to transform lives, positioning him as a sought-after coach, mentor, and thought leader in personal development and relationship dynamics.


#10xyourteam #LifeTransformation #PurposeDriven #PersonalGrowth #HighAchievers #MindsetMatters #LeadershipJourney #ResilienceAndRecovery #EntrepreneurMindset #OvercomingChallenges #AuthenticLiving #LifeLessons #TraumaToTriumph #CoachingSuccess #EmpoweredLiving #LegacyBuilding #TinoDietrich

Chapter Times and Titles:

Entrepreneurial Roots [00:00 - 03:40]
Introduction to Tino Dietrich
His mother's journey from curtains to steel
The entrepreneurial bug that shaped his path

Finding Direction in Entrepreneurship [03:41 - 08:22]
How Tino discovered his specific path. The evolution of his business focus
Early challenges and pivots

The Near-Death Experience [08:23 - 13:35]
Tino's battle with COVID: "I did get that second chance."
The often-glossed-over transition period

Lessons That Can't Be Bottled [13:36 - 25:00]
The challenge of teaching life-changing insights
Connection to Craig Andrews' similar experience
How near-death experiences reshape priorities

Opening Up Resistant Clients [25:01 - 48:57]
Working with people who struggle to be vulnerable
Building trust in coaching relationships
The balance between guidance and autonomy

Simple Truths and Special Snowflakes [48:58 - End]
"You're unique...but you can still learn from others"
Why simple truths are an

Have you wondered why military teams have crystal clear expectations while business teams often operate in a "fricking void" of clarity? In this episode (complete with surprise appearances from Matt's son), Cam and Otis dive deep with Matt Granados, founder of Life Pulse Inc., on the missing link between expectations and performance.

"You have to articulate what the expectations are," Matt explains, "but then the key is you have to properly equip your people to be able to live up to them." It's this combination that's often missing in business leadership.

From the fascinating distinction between high performance (unsustainable pace) and optimal performance (sustainable excellence) to the provocative question of whether we're forcing growth on people who don't need it, this conversation challenges conventional wisdom about team development. Matt even shares the four levels of performance that transform how leaders view their teams: lazy, unaware, high potential, and the elusive optimal performance.

Whether you're leading a team that's struggling with clarity or you're wondering if your own "high performance" might be burning you out, Matt's practical insights offer a refreshing alternative to the "microwave theory" of leadership development.

Special Link for 10x Your Team Listeners: https://www.lifepulseinc.com/co

More About Matt:
Matt Granados is the founder and CEO of Life Pulse Inc., where he teaches organizations how to stop treating symptoms and finally fix their people problems—for good. A two-time #1 international bestselling author and in-demand speaker, Matt’s work is grounded in real-world results, not theories. His proprietary Life Pulse Methodology fuses structure with mindset to create “Perpetual Development”—a practical, scalable system that builds high-performing individuals and teams from the inside out. Matt first proved his power by turning a Craigslist-hired crew into a $40 million sales force. Today, clients like Google, Twitter, and the U.S. Air Force use his system to improve performance, reduce burnout, and transform culture at every level. Whether he’s working with executives or entry-level employees, Matt helps people take ownership of their growth and leaders build teams that run on purpose—not pressure.


#10xYourTeam #TeamClarity #LeadershipDevelopment #HighPerformanceTeams #OptimalPerformance #TeamGrowth #BusinessLeadership #EmployeeDevelopment #PerformanceCulture #SustainableExcellence #LeadershipInsights #TeamEquipping #PurposeDrivenLeadership #LifePulseMethod #TeamTransformation #NextLevelLeadership

Chapter Times and Titles:

Setting Clear Expectations [00:00 - 18:52]
Introduction to Matt Granados
The importance of articulating standards
Properly equipping people to meet expectations

The Military-Business Disconnect [18:53 - 25:00]
"Why is it a fricking void in the business world?"
Otis's experience with written expectations in the Army
The transition challenges for military leaders entering business

The "All Boats Rise" Philosophy [25:01 - 42:00]
Creating a culture where everyone improves
The "microwave theory" of leadership
Building sustainable growth systems

A Family Interruption (and Proud Grandpa Moment) [42:01 - 43:05]
Matt's son makes a surprise appearance
"It's a family show!"
The human side of leadership conversations

The Four Levels of Performance [43:06 - 46:09]
Lazy, unaware, high potential, high performance
The critical fifth level: optimal performance
Why do we force unnecessary growth on people

High Performance vs. Optimal Performance [46:10 - 50:38]
"High performers: high output, unsustainable pace"
The subtle but drastic differences
Finding the sustainable sweet spot

Elevating the Whole Team [50:39 - End]
The Salesforce example of valuing BDRs and SDRs
Treating entry-l

Ever wondered why most press releases disappear into the void? In this episode, Cam and Otis sit down with Mickie Kennedy, founder of eReleases and a 25-year veteran of the PR industry.

"It's like a bank account," Mickie explains, revealing how successful PR professionals build relationships with journalists that pay dividends over time. From neighborhood papers to radio opportunities, he breaks down exactly where businesses should focus their PR efforts based on their specific needs and audience.

Mickie pulls back the curtain on the "duopoly of news wires" that makes it nearly impossible for smaller businesses to get noticed, while offering practical alternatives that don't require the budget of a Fortune 500 company. He also addresses the elephant in the room: those suspicious "earned media" placements that may not be as earned as they seem.

Whether you're a small business owner seeking your first media coverage or a marketing professional looking to enhance your PR strategy, this episode provides actionable insights from someone who has identified the patterns behind the tiny 3% of press releases that get picked up. Plus, Mickie shares details about his free masterclass that could save you thousands in wasted PR efforts.

More About Mickie:
Mickie Kennedy is the founder of eReleases, a leading press release distribution service that helps small businesses, startups, and authors gain national media exposure. With over 25 years in the industry, Mickie built eReleases to bridge the gap between businesses and journalists, providing an affordable way to secure real press coverage. His expertise in crafting compelling press releases and navigating the PR landscape has helped thousands
of businesses establish credibility and grow. A recognized leader in small business PR, Mickie is passionate about making media access easy, effective, and results-driven for entrepreneurs looking to stand out.


#10xYourTeam #PRStrategy #SmallBusinessGrowth #MediaRelations #EarnedMedia #MarketingTips #PressReleaseSuccess #EntrepreneurInsights #BusinessExposure


Chapter Times and Titles:

The PR Landscape Today [00:00 - 05:41]
Introduction to Mickie Kennedy
How PR has evolved over 25 years
The challenge of standing out in a journalist's chaotic inbox

Finding Your Media Sweet Spot [05:42 - 15:00]
Neighborhood papers vs. national outlets
Radio opportunities for local businesses
Matching your business type to the right media

The Visual Element of PR [15:01 - 25:00]
Including visuals that enhance your story
How do different media use images differently
Making your pitch stand out visually

Earned vs. Paid Media [25:01 - 31:17]
The truth about "paid features"
When paid placements work (and when they don't)
Maintaining authenticity in media coverage

Building a Journalist Bank Account [31:18 - 41:36]
Creating relationships that pay dividends
How PR professionals become valuable connectors
The ethics of media relationships

Strategic Press Release Campaigns [41:37 - 50:46]
Identifying patterns in successful releases
Creating a campaign of 6-8 releases
Why you only need 2-3 "winners" to make an impact

The 3% Solution: Mickie's Free Masterclass [50:47 - End]
How to access the free training at eReleases.com/plan
Final thoughts and takeaways
Connecting with Mickie and eReleases


Mickie Kennedy
Website: https://www.ereleases.com/
LinkedIn: https://www.linkedin.com/in/publicity/
X: https://x.com/ereleases
Facebook: https://www.facebook.com/ereleases.press.release.distribution