Épisodes

  • Understanding Market Context in Business Planning

    Understanding Market Context in Business Planning
    Dec 2 2025

    Every strong business plan starts with understanding the market context. Andrew outlines what to include in your market analysis, the level of detail required for your customers and clients, and why this is an essential step to shape your strategy.
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    8 min
  • Why Business Planning Matters and How to Build an Effective Plan

    Why Business Planning Matters and How to Build an Effective Plan
    Oct 7 2025

    Do I even need a business plan? In this first episode, Andrew explains the value of business planning, the key elements every plan should include, whether a SWOT analysis adds real insight, and the essential factors most plans overlook.
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    8 min