Développement commercial et entrepreneuriat

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals....

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

A blueprint for transforming good companies into great ones, from the author of the bestselling Built to Last.

Strengthen the key components of your business, overcome obstacles, and achieve success through the Entrepreneurial Operating System (EOS).

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things....

In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact....

With case studies, advice, and his sense of humor, Michalowicz has the roadmap for any entrepreneur to make money they always dreamed of.

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe....

CRÉEZ UN BUSINESS QUI TRAVAILLE POUR VOUS ET NON L'INVERSE. Et si la véritable clé d'une carrière riche et épanouissante n'était pas de créer et de faire croître une nouvelle start-up, mais de pouvoir travailler à son compte, déterminer ses propres horaires et devenir une entreprise (rentable) à un ? Supposons que la meilleure solution – et la plus intelligente – soit simplement de rester petit ? Ce livre explique comment.

Lire (ou relire) Le Prince de Machiavel est passionnant. Ce livre n'avait pas pour objectif initial de proposer des "leçons" de conduite des entreprises, encore moins une étude approfondie du chef d'oeuvre de Machiavel. Mais au fil de la lecture du Prince, le projet s'est imposé de permettre aux entrepreneurs, dirigeants et autres acteurs de la vie économique de découvrir ou de redécouvrir ce texte sous une nouvelle perspective, laquelle se révèle d'une étonnante pertinence, et d'une grande actualité, dans leur quotidien de gestionnaires.