Erica Klinger is the VP of Marketing at AMCP, the professional association for managed care pharmacy professionals, where she works to optimize medicine and improve lives with a diverse group of stakeholders from health plans, PBMs, policymakers, biopharma, students and educational institutions. Under her leadership, AMCP was recognized by ASAE in 2025 for a Gold Circle Award for best website and a Power of Associations Award for addressing health disparities in medication through an awareness campaign.

Erica is active on brand and marketing advisory groups such as the National Health Council Brand Value Task Force, National Digital Roundtable and Global Biosimilars Week on the board of the DC Tech & Venture Coalition. Her experience as a digital pioneer has earned her speaking appearances and podcasts including Voices of Advocacy podcast, Advocacy Desk podcast, ASAE conferences, AMPLIFY 2023 and the first-ever Google Nonprofit Summit in DC.

• Erica's definition of branding and why your brand is the sum of experiences, perceptions, and trust.
• Practical trends for brand and marketing experts including how AI will shape brand and product innovation, and why social media and search results are becoming the new face of your brand.
• How the future of healthcare membership marketing lies in agile, AI-powered personalization that meets members in real time, removes friction, and builds lasting trust and loyalty through meaningful, surprise and delight engagement.
• How to build and protect trust in a healthcare environment by positioning your organization as an unbiased, evidence-based perspective.
• Why marketing leaders in membership organizations need to act as organizational orchestrators aligning education, policy, membership, and corporate partners around one unified mission.
• Why trust is the core product in membership based organizations, and how retention becomes the growth strategy.
• How community building differs from selling a static product, and why brand work is a living, breathing tool that happens every day.

• Erica Klinger on LinkedIn
• AMCP's Website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies.

What you'll learn about in this episode:

• Key findings from the 2025-2026 Edelman Trust Barometer and what they reveal about global mistrust trends.
• How declining public trust and societal insularity are reshaping marketing strategy.
• Why businesses are now viewed as the most trusted and competent institutions.
• What it means for brands to act as "trust brokers" in a polarized environment.
• How healthcare and health tech companies can build trust in the age of AI.
• Strategies to reduce skepticism through transparency, outcomes, and social proof.
• Why patients trust local healthcare providers and community-centered establishments.
• How to earn trust through authentic storytelling, earned media, and value-driven positioning.

Additional resources:

• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website

Kevin is a fourth generation Seattle entrepreneur and small business owner who founded Dynamic Computing in the year 2000 while attending the Foster School of Business at the University of Washington.

Over the past 20+ years, Kevin has built Dynamic Computing from the ground up into the thriving small business it is today. Kevin holds degrees in both Business Administration and Political Science from the University of Washington in Seattle. He was recognized as Washington State's Mr. Future Business Leader in 1998 and as a Puget Sound Business Journal 40 under 40 honoree in 2018.

Outside of work, Kevin is an avid golfer, perennial Little League coach, budding education and policy advocate, husband to a wonderful wife, and father of two twice-exceptional boys.

What you'll learn about in this episode:

• How IT directly impacts your brand and reputation
• How Kevin defines branding: Branding isn't a logo or tagline, it's what people think and feel about your business when they're not actively interacting with you. It's the impressions that stick, the emotions they remember, and the moments that shape how your company is perceived long after the interaction ends.
• How healthcare organizations can protect PHI and stay HIPAA compliant: Kevin explains how managed IT providers support healthcare teams by starting with a comprehensive IT and compliance audit, identifying HIPAA HITECH, and other regulatory gaps, and building a roadmap that aligns security tools, employee training, budgeting, and long-term IT planning.
• The connection between technology, people strategy, and productivity: Discover how the right tech stack enables happier employees, lower labor costs, and stronger company culture.
• How to build an entrepreneurial business without outside capital: Kevin shares his journey of founding Dynamic Computing, reinvesting profits, prioritizing cash flow disciplines, and maintaining sustainable growth by focusing on quality over rapid scale.
• Why quality-driven growth matters: Learn how focusing on strong client relationships, recurring revenue, and employee retention creates a healthy, self-reinforcing business cycle.
• The real risks of underinvesting in IT security: Hear a firsthand example of how a security breach led to financial loss and legal consequences, and why proactive security is essential for trust and risk mitigation.
• How to plan IT budgets, capital expenses, and tech refresh cycles: Get practical advice on separating operating expenses from capital investments, avoiding surprise costs, and proactively managing tech debt.

Additional resources:

• Kevin Gemeroy on LinkedIn
• Dynamic Computing Website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website