Erica Klinger is the VP of Marketing at AMCP, the professional association for managed care pharmacy professionals, where she works to optimize medicine and improve lives with a diverse group of stakeholders from health plans, PBMs, policymakers, biopharma, students and educational institutions. Under her leadership, AMCP was recognized by ASAE in 2025 for a Gold Circle Award for best website and a Power of Associations Award for addressing health disparities in medication through an awareness campaign.

Erica is active on brand and marketing advisory groups such as the National Health Council Brand Value Task Force, National Digital Roundtable and Global Biosimilars Week on the board of the DC Tech & Venture Coalition. Her experience as a digital pioneer has earned her speaking appearances and podcasts including Voices of Advocacy podcast, Advocacy Desk podcast, ASAE conferences, AMPLIFY 2023 and the first-ever Google Nonprofit Summit in DC.

• Erica's definition of branding and why your brand is the sum of experiences, perceptions, and trust.
• Practical trends for brand and marketing experts including how AI will shape brand and product innovation, and why social media and search results are becoming the new face of your brand.
• How the future of healthcare membership marketing lies in agile, AI-powered personalization that meets members in real time, removes friction, and builds lasting trust and loyalty through meaningful, surprise and delight engagement.
• How to build and protect trust in a healthcare environment by positioning your organization as an unbiased, evidence-based perspective.
• Why marketing leaders in membership organizations need to act as organizational orchestrators aligning education, policy, membership, and corporate partners around one unified mission.
• Why trust is the core product in membership based organizations, and how retention becomes the growth strategy.
• How community building differs from selling a static product, and why brand work is a living, breathing tool that happens every day.

• Erica Klinger on LinkedIn
• AMCP's Website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies.

What you'll learn about in this episode:

• Key findings from the 2025-2026 Edelman Trust Barometer and what they reveal about global mistrust trends.
• How declining public trust and societal insularity are reshaping marketing strategy.
• Why businesses are now viewed as the most trusted and competent institutions.
• What it means for brands to act as "trust brokers" in a polarized environment.
• How healthcare and health tech companies can build trust in the age of AI.
• Strategies to reduce skepticism through transparency, outcomes, and social proof.
• Why patients trust local healthcare providers and community-centered establishments.
• How to earn trust through authentic storytelling, earned media, and value-driven positioning.

Additional resources:

• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website

Kevin is a fourth generation Seattle entrepreneur and small business owner who founded Dynamic Computing in the year 2000 while attending the Foster School of Business at the University of Washington.

Over the past 20+ years, Kevin has built Dynamic Computing from the ground up into the thriving small business it is today. Kevin holds degrees in both Business Administration and Political Science from the University of Washington in Seattle. He was recognized as Washington State's Mr. Future Business Leader in 1998 and as a Puget Sound Business Journal 40 under 40 honoree in 2018.

Outside of work, Kevin is an avid golfer, perennial Little League coach, budding education and policy advocate, husband to a wonderful wife, and father of two twice-exceptional boys.

What you'll learn about in this episode:

• How IT directly impacts your brand and reputation
• How Kevin defines branding: Branding isn't a logo or tagline, it's what people think and feel about your business when they're not actively interacting with you. It's the impressions that stick, the emotions they remember, and the moments that shape how your company is perceived long after the interaction ends.
• How healthcare organizations can protect PHI and stay HIPAA compliant: Kevin explains how managed IT providers support healthcare teams by starting with a comprehensive IT and compliance audit, identifying HIPAA HITECH, and other regulatory gaps, and building a roadmap that aligns security tools, employee training, budgeting, and long-term IT planning.
• The connection between technology, people strategy, and productivity: Discover how the right tech stack enables happier employees, lower labor costs, and stronger company culture.
• How to build an entrepreneurial business without outside capital: Kevin shares his journey of founding Dynamic Computing, reinvesting profits, prioritizing cash flow disciplines, and maintaining sustainable growth by focusing on quality over rapid scale.
• Why quality-driven growth matters: Learn how focusing on strong client relationships, recurring revenue, and employee retention creates a healthy, self-reinforcing business cycle.
• The real risks of underinvesting in IT security: Hear a firsthand example of how a security breach led to financial loss and legal consequences, and why proactive security is essential for trust and risk mitigation.
• How to plan IT budgets, capital expenses, and tech refresh cycles: Get practical advice on separating operating expenses from capital investments, avoiding surprise costs, and proactively managing tech debt.

Additional resources:

• Kevin Gemeroy on LinkedIn
• Dynamic Computing Website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website

Saige Carpenter is the Director of Brand Marketing at PointClickCare, where she leads brand strategy, enterprise positioning, and integrated marketing programs designed to build and protect brand equity, establish trust, and fuel buying consideration. She spearheaded the company's enterprise-wide brand refresh and ensures the brand shows up clearly and credibly at every stage of the buyer journey.

With a background in sales across long-term post-acute care, Saige brings a future-focused, commercially grounded approach to brand—rooted in real buyer insight, market understanding, and purpose-led storytelling.

What you'll learn about in this episode:

• Why PointClickCare embarked on a corporate rebrand after rapid growth, and why clarity mattered more than reinvention.

• How to define branding in healthcare as a consistent, authentic experience and not just a visual identity.

• What it takes to execute a large scale rebrand across products, teams, and customer touchpoints.

• How PointClickCare aligned its brand to a clear mission: helping providers deliver exceptional care.

• Ways a strong brand enables teams to better serve diverse healthcare audiences.

• How to simplify complex healthcare offerings through focused brand storytelling.

• Strategies for gaining executive buy-in during a high-stakes rebranding effort.

• Common barriers to successful rebrands and how to overcome them with data and customer insight.

• How to measure brand success and maintain momentum and consistency after a brand launch.

Additional resources:

• Saige Carpenter on LinkedIn
• PointClickCare Website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website

Meredith Rae Vehar, MPA, is Director of Communications at Huntsman Cancer Institute. Since joining the cancer center more than 20 years ago, Meredith strives to be an agent of progress and enable others to recognize their potential. She leads a team of creative communication professionals who represent the cancer center through brand management, social media, web content and design, publications, multimedia, and internal communications. This meaningful work is very personal to her, and she sees camaraderie, sincerity, and laughter as key.

Meredith earned her Master of Public Administration degree from the University of Utah in 2018, along with a master's certificate in health communication. Since 2021, she has served on the steering committee of the Cancer Marketing and Communications Association (CMCA). In 2024, she and her team were honored to host the annual conference in Salt Lake City. She currently serves as Vice Chair of CMCA and will lead the organization as Chair in Spring 2026.

Outside of work, Meredith loves running, hiking mountain trails, and traveling with her two teenagers.

What you'll learn about in this episode:

• Branding as a "meaning-system", not a logo: Gain insights into Meredith's definition of brand as a promise and value system where every employee from valet to clinician embodies the mission, reinforcing consistency and trust across touchpoints.
• Why access to care is a core brand promise in modern healthcare: Understand how programs like Huntsman at Home and affiliate hospital networks expand access across rural and underserved communities, and why access is increasingly central to healthcare brand trust and loyalty.
• How Huntsman Cancer Institute positions itself as the only NCI-designated cancer center in the Mountain West region, while building a national brand through brand, innovation, and patient experience.
• How personal storytelling drives trust in cancer marketing: Learn why Huntsman prioritizes patient stories, caregiver voices, and community narratives to humanize complex science and build emotional connection, especially in high-stakes healthcare decisions.
• The strategy behind Huntsman's "Speak Up for Cancer Research" campaign, which activates patient and influencers to advocate for cancer research funding – blending advocacy, brand, and impact.
• The role of innovation (AI, robotic surgery, proton therapy) in cancer brand strategy: Discover how Huntsman integrates AI-powered imaging, robotic surgery, and proton therapy into both clinical care and communications to reinforce credibility, innovation, and national standards of excellence.
• How Huntsman manages 320+ active clinical trials, collaborates nationally for rare diseases, and navigates the communications complexity of educating patients while maintaining credibility and clarity.

Additional resources:

• Meredith Rae Vehar on LinkedIn
• Huntsman Cancer Institute Website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website

Brianna Miller is a digital marketing leader with over 15 years of experience building data-informed strategies that connect marketing efforts to real business growth. She currently serves as the Director of Demand Generation at Cohere Health where she develops multi-channel demand generation campaigns and account-based marketing strategies.

Beyond her professional roles, Brianna is dedicated to advancing the industry and mentoring its next generation of leaders. She serves as an Adjunct Professor at the University of Missouri-St. Louis, teaching Marketing Strategy and inspiring future marketers. Her commitment to innovation extends to advisory and editorial contributions; she is a 3Sixty Insights Global Executive Advisory Council member, a regular contributor to Martech.org, and an active participant on several boards, including the UMSL College of Business Marketing Advisory Board and the MarTech Conference programming committee.

Brianna has had the privilege of sharing actionable insights at 20 industry events and has been featured on numerous popular marketing podcasts, where she connects with audiences on topics ranging from ABM trends to practical AI applications. As a speaker, she is known for making complex concepts approachable and providing audiences with strategies they can put into practice immediately.

What you'll learn about in this episode:

• Balancing technology with a human touch: How healthcare brands maintain empathy, educate audiences, and create meaningful customer experiences while leveraging AI.

• Storytelling as a differentiator in healthtech: Why compelling narratives and creative thought processes help AI-focused brands stand out in a crowded healthcare technology market.

• How the importance of building trust and transparency with customers is essential in the age of AI.

• How to build an effective brand and ensure marketing and sales consistently reflect it.

• The importance of seamless collaboration between marketing and sales teams, emphasizing shared goals, open communication, and consistent meetings to align on campaigns.

• Account-based marketing (ABM) strategies for healthcare technology: How to engage accounts effectively throughout complex buying cycles.

• Personalization in ABM campaigns: When to use one-to-one, one-to-some, or one-to-many approaches to maximize engagement.

• Key considerations for tools that support targeting, personalization, and long term cycle measurement.

Additional resources:

• Brianna Miller on LinkedIn

• Brianna Miller's branding site

• Cohere Health Website

• Josh Dougherty on LinkedIn

• Josh Dougherty's speaking site

• A Brave New's Website

Adam Taylor is a multidisciplinary designer, illustrator, and educator with more than 15 years of professional experience in Utah, Michigan, and Seattle. Throughout his career, he has worn many hats within the ever-evolving world of design, but his strongest affinities lie in strategic brand development, UI/UX, and illustration.

Adam also serves as a remote Assistant Professor of Graphic Design at Michigan State University, where he teaches courses on design tools, theory, and brand identity development. Outside of work, he's an occasional exhibiting fine artist, a novice dungeon master for a very patient group of friends, and a small-time local musician.

What you'll learn about in this episode:

· How early-stage health tech startups can effectively build and leverage their brand to support fundraising, selling, and scaling efforts.

· The importance of branding for early-stage health tech startups, emphasizing that a strong brand can empower founders to tell a differentiated story about their product.

· How branding can help founders build trust and credibility with investors, particularly in the context of fundraising.

· How strong positioning is crucial for building a memorable brand and creating a cohesive visual identity that communicates competence and direction to potential investors.

· How a defined brand platform, visual identity, and messaging platform can better equip your team to follow up with leads and close deals.

· How a well-defined brand will make scaling easier, more efficient, and less expensive.

Additional resources:

· Adam Taylor on LinkedIn

· Josh Dougherty on LinkedIn

· Josh Dougherty's speaking site

· A Brave New's Website

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market.

What you'll learn about in this episode:

• What's ahead in 2026 including healthcare branding trends, emerging challenges, and a glimpse into the podcast topics we'll dive into throughout the year.
• A preview of the guests that will be joining the podcast on a weekly basis.
• How healthcare branding and marketing intersect to create memorable, impactful organizations.
• Strategies for building and maintaining trust with patients in a complex healthcare landscape.
• Ways scrappy brands succeed with limited budgets while delivering exceptional brand experiences.
• How to move beyond descriptive branding to inspirational storytelling that highlights what makes a brand unique.
• The power of focused, engaged brand experiences that inspire audiences and create loyal brand advocates.

Additional resources:

• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website