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AI in Marketing

AI in Marketing

Auteur(s): Stan Berteloot
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À propos de cet audio

 The latest in AI and Marketing - Hear Tomorrow’s Tech Today AI in Marketing is a human-curated, AI-generated, Short-Form Podcast. This podcast is generated by Voice_Stream. With Voice_Stream give your brand a voice. Automatically convert your text documents into professional-quality podcasts with Voice_Stream. Start you free trial at https://www.getvoicestream.com/© 2025 Stan Berteloot Politique
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  • Alex Karp's Palantir Controversy, SAP's Digital Sovereignty, and Tesla's Arizona Robotaxi Launch

    Alex Karp's Palantir Controversy, SAP's Digital Sovereignty, and Tesla's Arizona Robotaxi Launch
    Nov 19 2025

    In this episode, we delve into the intriguing world of Alex Karp, CEO of Palantir, a company at the forefront of state surveillance technology. Known for his eccentricity, Karp's leadership style and the ethical implications of Palantir's work continue to spark debate. We then shift focus to SAP's collaboration with France's AI sector, aiming to bolster Europe's digital sovereignty through secure AI-driven cloud solutions. Next, we discuss Cloudflare's recent outage, highlighting the risks of internet service centralization. From there, we explore Caltech's innovative humanoid robot and shapeshifting drone, showcasing advancements in robotic locomotion. We also cover GetVocal's efforts to enhance AI transparency in customer service, backed by significant Series A funding. Intuit's partnership with OpenAI marks a significant step in integrating AI into financial apps, while Tesla's robotaxi ambitions expand with a new permit in Arizona. Join us as we navigate these dynamic developments in the tech industry.

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

    As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

    Start your VoiceStream free trial today!

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

    📚 Sources:
    • https://www.theguardian.com/technology/2025/nov/18/fear-really-drives-him-is-alex-karp-of-palantir-the-worlds-scariest-ceo
    • https://www.marketscreener.com/news/sap-joins-forces-with-france-s-ai-ecosystem-to-power-europe-s-sovereign-digital-future-ce7d5edbd18dfe20
    • https://mashable.com/article/why-is-the-internet-crashing-so-often-explained-cloudflare
    • https://www.livescience.com/technology/robotics/new-transformer-humanoid-robot-can-launch-a-shapeshifting-drone-off-its-back-watch-it-in-action
    • https://technews180.com/funding-news/paris-ai-startup-getvocal-secures-26m-series-a-from-creandum/
    • https://techcrunch.com/2025/11/18/intuit-signs-100m-deal-with-openai-to-bring-its-apps-to-chatgpt/
    • https://techcrunch.com/2025/11/18/tesla-receives-ride-hailing-permit-in-arizona-in-last-required-step-to-launch-robotaxi-service/
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    8 min
  • Navigating B2B ROI Challenges, AI Innovations, and Ethical Tech Debates: Alibaba, Exwayz, Bezos

    Navigating B2B ROI Challenges, AI Innovations, and Ethical Tech Debates: Alibaba, Exwayz, Bezos
    Nov 18 2025

    In this episode of the AI in Marketing podcast, we delve into the pressing challenges B2B marketers face in proving ROI amidst economic pressures. With traditional attribution methods falling short, view-through attribution emerges as a vital solution, especially as privacy regulations tighten. We also explore the innovative strides of French startup Exwayz in 3D mapping technology, Alibaba's challenge to subscription models with its Qwen AI assistant, and EngineAI's advancements in humanoid robotics. The episode further examines AI's growing influence in music, raising questions about creativity and authenticity, and Jeff Bezos's new AI venture, Project Prometheus, focusing on engineering and manufacturing. Finally, we discuss Paul Kingsnorth's critique of technology's spiritual and ethical implications, urging a balance between technological progress and human values. Join Stan Berteloot as he navigates these stories at the intersection of storytelling, technology, and culture.

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

    As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

    Start your VoiceStream free trial today!

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

    📚 Sources:
    • https://martech.zone/b2b-view-through-attribution/
    • https://www.therobotreport.com/french-startup-exwayz-raises-e1m-develops-slam-software/
    • https://www.scmp.com/tech/big-tech/article/3333062/alibabas-qwen-app-challenges-ai-subscription-models-free-access
    • https://www.humanoidsdaily.com/feed/engineai-teases-combat-ready-t800-humanoid-ahead-of-robot-boxing-event
    • https://mashable.com/article/google-ai-overviews-think-black-ops-7-is-not-real
    • https://www.nytimes.com/2025/11/17/technology/bezos-project-prometheus.html
    • https://www.nytimes.com/2025/11/14/opinion/paul-kingsnorth-humanity-technology.html
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    10 min
  • AI Usage in Marketing, Résumé Design, and Cybersecurity: SafetyCulture, PeakMetrics, and Anthropic

    AI Usage in Marketing, Résumé Design, and Cybersecurity: SafetyCulture, PeakMetrics, and Anthropic
    Nov 17 2025

    Explore the transformative impact of AI across various sectors in this week's episode. In marketing, AI agents like those used by SafetyCulture are revolutionizing customer engagement and lead enrichment, offering a blueprint for others. Meanwhile, eye-tracking and AI are reshaping résumé design by highlighting the importance of the Experience section. Authenticity in customer reviews becomes crucial as businesses face penalties for fake feedback, a point emphasized by Douglas Karr. Marketers also struggle with bot interference in consumer feedback, as highlighted by PeakMetrics. In cybersecurity, AI's dual role is showcased by state-sponsored cyberattacks utilizing AI with minimal human intervention. The music industry faces AI-driven copyright challenges, with media giants like UMG navigating partnerships and legal battles. Finally, the surge in AI demands propels a significant investment in data centers, with a focus on renewable energy, highlighting the industry's growth and environmental responsibility. Join Stan Berteloot, a seasoned journalist and AI expert, as he delves into these stories and more.

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

    As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

    Start your VoiceStream free trial today!

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

    📚 Sources:
    • https://www.growthunhinged.com/p/how-to-use-ai-agents-for-marketing
    • https://www.fastcompany.com/91432263/the-hidden-resume-metric-that-predicts-whether-youll-get-an-interview-resume-advice
    • https://martech.zone/how-to-get-reviews-properly/
    • https://www.marketingbrew.com/stories/2025/11/13/will-bots-end-social-listening-as-we-know-it
    • https://www.nytimes.com/2025/11/14/business/chinese-hackers-artificial-intelligence.html
    • https://www.theguardian.com/commentisfree/2025/nov/15/big-content-ai-entertainment-media-conglomerates-tech
    • https://techcrunch.com/2025/11/16/how-much-of-the-ai-data-center-boom-will-be-powered-by-renewable-energy/
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    8 min
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