In this episode, we explore the latest developments in AI and robotics. Google DeepMind has recruited Aaron Saunders, former CTO of Boston Dynamics, to enhance its robotics focus, aligning with CEO Demis Hassabis' vision for the Gemini AI system. Meanwhile, Nytro Marketing is hosting a LinkedIn Live event on December 11 to discuss AI's impact on B2B marketing strategies. Nvidia reports record earnings, driven by its data center business and the demand for AI. In cybersecurity, concerns rise over agentic AI tools' vulnerabilities, with insights to be shared at Black Hat Middle East & Africa. Celebrating its 30th anniversary, the anime Ghost in the Shell eerily predicted modern cybersecurity challenges. Shifts in SEO demand new strategies as AI and social media reshape the digital landscape. Lastly, Google launches Gemini 3, enhancing coding and search capabilities, marking its second AI model release this year.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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📚 Sources:

• https://www.wired.com/story/google-hires-cto-boston-dynamics-demis-hassabis-android/
• https://www.linkedin.com/events/aiasyourmarketingengine-build-p7396957037504471041/theater/
• https://techcrunch.com/2025/11/19/nvidias-record-57b-revenue-and-upbeat-forecast-quiets-ai-bubble-talk/
• https://www.darkreading.com/application-security/ai-attack-surface-agents-cyber-stakes
• https://techcrunch.com/2025/11/19/how-the-classic-anime-ghost-in-the-shell-predicted-the-future-of-cybersecurity-30-years-ago/
• https://www.searchenginejournal.com/googles-old-search-era-is-over-heres-what-2026-seo-will-really-look-like/561410/
• https://www.nytimes.com/2025/11/18/technology/google-gemini-3.html

In this episode, we delve into the intriguing world of Alex Karp, CEO of Palantir, a company at the forefront of state surveillance technology. Known for his eccentricity, Karp's leadership style and the ethical implications of Palantir's work continue to spark debate. We then shift focus to SAP's collaboration with France's AI sector, aiming to bolster Europe's digital sovereignty through secure AI-driven cloud solutions. Next, we discuss Cloudflare's recent outage, highlighting the risks of internet service centralization. From there, we explore Caltech's innovative humanoid robot and shapeshifting drone, showcasing advancements in robotic locomotion. We also cover GetVocal's efforts to enhance AI transparency in customer service, backed by significant Series A funding. Intuit's partnership with OpenAI marks a significant step in integrating AI into financial apps, while Tesla's robotaxi ambitions expand with a new permit in Arizona. Join us as we navigate these dynamic developments in the tech industry.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

📚 Sources:

• https://www.theguardian.com/technology/2025/nov/18/fear-really-drives-him-is-alex-karp-of-palantir-the-worlds-scariest-ceo
• https://www.marketscreener.com/news/sap-joins-forces-with-france-s-ai-ecosystem-to-power-europe-s-sovereign-digital-future-ce7d5edbd18dfe20
• https://mashable.com/article/why-is-the-internet-crashing-so-often-explained-cloudflare
• https://www.livescience.com/technology/robotics/new-transformer-humanoid-robot-can-launch-a-shapeshifting-drone-off-its-back-watch-it-in-action
• https://technews180.com/funding-news/paris-ai-startup-getvocal-secures-26m-series-a-from-creandum/
• https://techcrunch.com/2025/11/18/intuit-signs-100m-deal-with-openai-to-bring-its-apps-to-chatgpt/
• https://techcrunch.com/2025/11/18/tesla-receives-ride-hailing-permit-in-arizona-in-last-required-step-to-launch-robotaxi-service/

In this episode of the AI in Marketing podcast, we delve into the pressing challenges B2B marketers face in proving ROI amidst economic pressures. With traditional attribution methods falling short, view-through attribution emerges as a vital solution, especially as privacy regulations tighten. We also explore the innovative strides of French startup Exwayz in 3D mapping technology, Alibaba's challenge to subscription models with its Qwen AI assistant, and EngineAI's advancements in humanoid robotics. The episode further examines AI's growing influence in music, raising questions about creativity and authenticity, and Jeff Bezos's new AI venture, Project Prometheus, focusing on engineering and manufacturing. Finally, we discuss Paul Kingsnorth's critique of technology's spiritual and ethical implications, urging a balance between technological progress and human values. Join Stan Berteloot as he navigates these stories at the intersection of storytelling, technology, and culture.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

📚 Sources:

• https://martech.zone/b2b-view-through-attribution/
• https://www.therobotreport.com/french-startup-exwayz-raises-e1m-develops-slam-software/
• https://www.scmp.com/tech/big-tech/article/3333062/alibabas-qwen-app-challenges-ai-subscription-models-free-access
• https://www.humanoidsdaily.com/feed/engineai-teases-combat-ready-t800-humanoid-ahead-of-robot-boxing-event
• https://mashable.com/article/google-ai-overviews-think-black-ops-7-is-not-real
• https://www.nytimes.com/2025/11/17/technology/bezos-project-prometheus.html
• https://www.nytimes.com/2025/11/14/opinion/paul-kingsnorth-humanity-technology.html

Explore the transformative impact of AI across various sectors in this week's episode. In marketing, AI agents like those used by SafetyCulture are revolutionizing customer engagement and lead enrichment, offering a blueprint for others. Meanwhile, eye-tracking and AI are reshaping résumé design by highlighting the importance of the Experience section. Authenticity in customer reviews becomes crucial as businesses face penalties for fake feedback, a point emphasized by Douglas Karr. Marketers also struggle with bot interference in consumer feedback, as highlighted by PeakMetrics. In cybersecurity, AI's dual role is showcased by state-sponsored cyberattacks utilizing AI with minimal human intervention. The music industry faces AI-driven copyright challenges, with media giants like UMG navigating partnerships and legal battles. Finally, the surge in AI demands propels a significant investment in data centers, with a focus on renewable energy, highlighting the industry's growth and environmental responsibility. Join Stan Berteloot, a seasoned journalist and AI expert, as he delves into these stories and more.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

📚 Sources:

• https://www.growthunhinged.com/p/how-to-use-ai-agents-for-marketing
• https://www.fastcompany.com/91432263/the-hidden-resume-metric-that-predicts-whether-youll-get-an-interview-resume-advice
• https://martech.zone/how-to-get-reviews-properly/
• https://www.marketingbrew.com/stories/2025/11/13/will-bots-end-social-listening-as-we-know-it
• https://www.nytimes.com/2025/11/14/business/chinese-hackers-artificial-intelligence.html
• https://www.theguardian.com/commentisfree/2025/nov/15/big-content-ai-entertainment-media-conglomerates-tech
• https://techcrunch.com/2025/11/16/how-much-of-the-ai-data-center-boom-will-be-powered-by-renewable-energy/

In the latest episode of Back in America, analyst Olivier Coste discusses Europe's struggle to produce global tech giants, attributing the issue to strict employment protection laws that hinder adaptation to technological shifts. The episode highlights contrasts with the rapid restructuring seen in American firms like Meta.

The episode also explores Robert LoCascio's startup, Uare.ai, which creates digital replicas of individuals using personal AI. This innovation aims to capture personal stories and values, gaining momentum for both personal and professional applications.

OpenAI's latest upgrade, GPT-5.1, enhances AI interaction with new customizable features for a more personalized user experience, marking a significant advancement in AI communication.

The podcast touches on the impact of AI in education, where generative AI tools are reshaping computer science, shifting the focus from coding to supervision and problem-solving skills.

Evan Ratliff's HurumoAI, a company fully staffed by AI agents, raises questions about control and oversight in AI-run operations, signaling a shift in business

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

📚 Sources:

• https://share.transistor.fm/s/c8a8602c
• https://techcrunch.com/2025/11/11/immortality-startup-eternos-pivots-to-a-personal-ai-that-sounds-like-you/
• https://openai.com/index/gpt-5-1/
• https://www.nytimes.com/2025/11/12/opinion/ai-coding-computer-science.html
• https://www.wired.com/story/all-my-employees-are-ai-agents-so-are-my-executives/
• https://www.pymnts.com/news/retail/2025/beauty-industry-gets-its-ai-makeover/
• https://www.reuters.com/business/media-telecom/openai-fights-order-turn-over-millions-chatgpt-conversations-2025-11-12/
• https://www.404media.co/sora-2-watermark-removers-flood-the-web/

In this episode, we delve into the nuanced world of AI-driven creativity with Adobe Firefly, an understated powerhouse in the realm of digital content creation. Despite its robust features and integration with Adobe's Creative Cloud, Firefly hasn't yet claimed the spotlight like some rivals. Meanwhile, Meta is experiencing a shakeup as Chief AI Scientist Yann LeCun exits amidst restructuring efforts, highlighting ongoing challenges in the company's AI strategy.

We also explore a recent survey showing B2B leaders' preference for original research over AI-generated content, emphasizing trust and engagement. In the realm of AI innovation, ElevenLabs introduces a marketplace for licensing AI-generated celebrity voices, offering brands unique promotional opportunities.

Additionally, Threads, Meta's social platform, is enhancing podcast engagement features to better connect creators with audiences. Finally, we look at Gen Z's unexpected financial prudence, as they increasingly turn to thrifting and budgeting, signaling evolving market dynamics. Join us as we unravel these stories and their implications for the future of technology and creativity

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

📚 Sources:

• https://www.wired.com/story/what-is-adobe-firefly/
• https://www.pymnts.com/news/artificial-intelligence/2025/yann-lecun-exit-deals-blow-meta-ai-ambitions-amid-cost-pressures/
• https://www.searchenginejournal.com/report-links-original-research-to-higher-b2b-roi/560568/
• https://www.hollywoodreporter.com/business/digital/elevenlabs-ai-voices-babe-ruth-judy-garland-1236423582/
• https://venturebeat.com/ai/only-9-of-developers-think-ai-code-can-be-used-without-human-oversight
• https://techcrunch.com/2025/11/11/threads-targets-podcasters-with-new-features-aiming-to-become-the-place-fans-discuss-shows/
• https://www.retailbrew.com/stories/2025/10/23/gen-z-is-choosing-to-thrift-everything-from-home-decor-to-apparel-survey?

Join Stan Berteloot, a French journalist and AI expert, as he delves into the latest developments in technology and culture. In this episode, discover how OpenAI's Sora outperformed Google's Veo 3 in AI video generation, setting a new standard with its advanced features and social media integration. We also explore the resurgence of nostalgic brand campaigns from Gushers and Columbia Sportswear, tapping into retro charm to capture modern audiences. Emily Sundberg's new podcast, Expense Account, aims to reshape food media, while Meta's open-source Omnilingual ASR promises to break language barriers with its expansive language support. Legal privacy issues come to light as AI interactions are used in a fire investigation, raising questions about privacy in AI conversations. Meanwhile, the AI bubble presents infrastructure challenges that could affect future growth. Lastly, iRobot faces financial struggles, highlighting the challenges in maintaining innovation in the competitive robotics market. Tune in for insights into these stories and more.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

📚 Sources:

• https://www.cnet.com/tech/services-and-software/openais-sora-vs-googles-veo-3-this-ai-video-generator-eked-out-victory-in-our-weird-new-reality/
• https://www.marketingbrew.com/stories/2025/11/07/why-brands-like-gushers-pringles-and-columbia-sportswear-are-reviving-archival-campaigns
• https://www.fastcompany.com/91438654/emily-sundberg-podcast-expense-account
• https://venturebeat.com/ai/meta-returns-to-open-source-ai-with-omnilingual-asr-models-that-can
• https://www.nytimes.com/2025/11/10/opinion/chatbot-conversations-legal-protection.html
• https://techcrunch.com/2025/11/10/a-better-way-of-thinking-about-the-ai-bubble/
• https://www.therobotreport.com/this-time-irobot-needs-help-cleaning-up-a-mess/