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Ad Age Marketer's Brief

Ad Age Marketer's Brief

Auteur(s): E.J. Schultz & Adrianne Pasquarelli
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Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.2019 Marketing Marketing et ventes Politique Réussite personnelle Économie
Épisodes
  • iRobot CMO on turnaround, ‘Shark Tank’ secrets, AI and that old Will Smith movie
    Oct 15 2025

    Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she’s also been an entrepreneur who led Behave Bras to success on “Shark Tank.” She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics and AI soars, in part thanks to Elon Musk. Here she talks on those things plus her outlook on CTV, data-based targeting, agency relations and how that “I, Robot” movie wasn’t named after the company, or vice versa.

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    24 min
  • Digital advertising best practices with Meta CMO Alex Schultz
    Oct 8 2025

    Meta’s top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.

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    24 min
  • How Spectrum Reach is redefining CTV advertising through show-level transparency
    Oct 6 2025

    Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.

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    10 min
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