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Ad Age Marketer's Brief

Ad Age Marketer's Brief

Auteur(s): E.J. Schultz & Adrianne Pasquarelli
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 Actionable marketing strategies and insights from the leaders steering the world's most influential brands.2019 Marketing Marketing et ventes Politique Réussite personnelle Économie
Épisodes
  • Life360 CMO on building brand trust through bold creative

    Life360 CMO on building brand trust through bold creative
    Jan 7 2026

    Mike Zeman talks about how marketing is fueling the brand's evolution into a "family super app"
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    19 min
  • Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp

    Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
    Dec 17 2025

    Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science, espouses an approach that flies in the face of much modern marketing wisdom about the importance of media targeting, personalization and incentivizing customer loyalty. He explains his views, including why he thinks brands with the most "physical availability" (i.e. broadest retail distribution) and "mental availability" (top-of-mind awareness) will win.
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    22 min
  • Creating better client-agency relationships

    Creating better client-agency relationships
    Dec 10 2025

    Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments. Hardy and Moore, now both with marketing and agency consultancy Harmonium also weigh in on the Omnicom-IPG merger and share their perspective on what agencies can deliver to clients when it comes to AI.
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    24 min
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