We’re headed to Rock Town for this episode as we chat with Cai Lane, Marketing Specialist for Little Rock Convention & Visitors Bureau. LRCVB, which is a destination marketing organization, also manages venues in the Central Arkansas Region, including Robinson Center, Statehouse Convention Center, First Security Amphitheater, and River Market Pavilions. Cai tells us about the city and about each of the venues their CVB manages. We learn about the culture and scene of Little Rock, which Travel + Leisure declared the most underrated city in the south. We dive into a day in the life with him, learning about his role with the venues, digging into buyer personas, and how he works with promoters to set realistic and stretch goals before making a comprehensive plan. From making Little Rock shine and promoting venues to his side businesses in real estate and recording music – you're bound to enjoy this episode, which is filled with infectious joy, fascinating information, and great BBQ recommendations.

Cai Lane: Instagram | LinkedIn
Little Rock Convention & Visitor's Bureau: Facebook | Instagram | LinkedIn

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ADVENTURES IN VENUELAND

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Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Monster Jam trucks, Disney On Ice skaters, dirt bikes, and even the circus – join us as we dive into all things family shows with Windy Reeves, Senior Director of Event Marketing & Sales for Feld Entertainment, the leading global company of live touring family entertainment. Feld is the powerhouse behind Monster Jam, Supercross, Ringling Bros. and Barnum & Bailey Circus, and Disney On Ice, and Windy gives us a behind-the-scenes look at how these productions come to life. We chat through exciting new additions to the tours, and how she builds the Atlanta shows, sets the pricing, works with PR and group sales to develop campaigns and promote their shows. Learn how she and other promoters leverage new exciting things each year to pitch media, and how they have been leaning more into influencer and celebrity marketing. Learn how Windy got her start in her career, from attending Georgia College State University to stints at the Union Reporter and Macon Centreplex before joining Feld, and how the excitement has kept her in this role while giving her fulfilling opportunities like being a Lead Adjunct Professor at University of South Carolina for a class offered by Feld. Buckle up and listen in as we run away with the circus on this fun, informative episode.

Windy Reeves: Facebook | Instagram | LinkedIn | Email
Feld Entertainment: Facebook | Instagram | X/Twitter

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Rocket off 🚀 to Space City with us as we chat with Alyssa Patani, Arena Marketing Manager at Toyota Center, home of the Houston Rockets. Lyssa gives us the lay of the land – Toyota Center’s place in the market, what her role is at the venue, and what makes Houston such a special place. We chat with her about social strategies, their approach and her recommendations on graphics, and how she balances the demand for graphics with managing time by using templates. Learn what other venues she follows and how important it is to create a social aesthetic and visuals unique to your venue. Lyssa tells us about how she developed a love of design through early days of MySpace which led her into teaching herself Photoshop which has come in handy when working with tour admats. She tells us about her history in the industry and how she has been challenged over the years, and through that, has gained new perspective and been able to network with peers from other venues. You’ll love this episode, which is packed with fun stories, candid vulnerability, and great conversations with plenty of laughs.

Alyssa Patani: Instagram | TikTok | LinkedIn
Toyota Center: Facebook | Instagram | X/Twitter

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Lace up your sneakers and meet us in the center of the basketball universe as we chat with our friend Jeff Johnson, Associate Director with Pacers Sports & Entertainment and Gainbridge Fieldhouse in Indianapolis, Indiana. Jeff, who is celebrating 27 years with the organization, oversees marketing for events as well as traditional advertising for the Indiana Pacers and Indiana Fever. In case you’ve been living under a rock, Indy is having a *moment* with sports – hosting the 2024 NBA All-Star Weekend, amazing back-to-back seasons by the Pacers, hosting the 2025 WNBA All-Star Weekend – all punctuated by the emergence of Caitlin Clark which has led to sold out WNBA games at home and on the road. We chat about all those things with Jeff, and the importance of basketball to the city and state. We hear some amazing stories from throughout his career, from hosting swimming championships in an arena to calling Butler games in college to fun minor league hockey promotions. Listen in and enjoy this episode which is the perfect mix of inspiration, imagination, and fun stories that serve as a reminder of how special the live event industry is.

Jeff Johnson: Email
Gainbridge Fieldhouse: Facebook | Instagram | X/Twitter

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

We’re headed to the Northwest, on the shore of Lake Washington, to chat with Alexa Coyle, Marketing Manager for Seattle Seahawks, Lumen Field, and WAMU Theater + Co-founder of The Female Edge. Alexa oversees event marketing for Lumen Field (concerts, dirt events, WAMU Theater, and conventions), branding and marketing for food and beverage, Seahawks retail marketing, and more. She tells us about many of the unique things about their stadium, which includes the most just-walk-out concession stands of any venue in the world. We talk about innovation within more seasoned venues, elevating premium spaces, and how they are inspired and driven by the technology-forward market of Seattle. As a former professional soccer player, we talk about what it means to her to work at one of the host venues for the 2026 World Cup, as well as early preparations and planning currently underway as they look ahead to next summer. Alexa tells us about her career, from an interest in analytics and creative, and finishing her MBA and co-founding The Female Edge (which provides recruiting support and mentoring to female athletes) while playing professional soccer at Hibernian WFC in Edinburgh, Scotland. You’ll love this fun, interesting episode, which is full of interesting strategy and great discussion.

Alexa Coyle: Instagram | LinkedIn
Lumen Field: Facebook | Instagram | Twitter/X

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

BONUS EPISODE – We’re excited to launch our latest, ongoing bonus episode series, Breaking In! ✨ This series, consisting of roundtable discussions about breaking into the live event industry, will highlight different perspectives, talk through challenges, and discuss tips for those beginning their careers in venueland.

🆕 For our first episode, we get the perspective of three EVMC conference interns as they finish school, explore opportunities to enhance their resumes, and begin applying for jobs. 🤝 Meet Naomi Redwood (Toronto, Ontario), Marquise Sommers (San Antonio, Texas), and Sierra Ross (London, Ontario). These recruits tell us about themselves, where they are in their career pursuits, what made them fall in love with the industry, and challenges they have found and continue to face. Following discussions, our hosts answer questions and offer advice on making yourself stand out, learning from mistakes, executing visions, coping with rejection, and other topics. If you’re entering or interested in the industry or on the hiring side of recruiting people for entry level jobs, we hope you’ll love and learn from this episode and we look forward to seeing how this series can continue to grow.

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

We’re headed to “The District” for this episode to talk with Chanelle Grimm, Marketing Director for Monumental Sports & Entertainment (Capital One Arena, Eagle Bank Arena, and District E) in Washington D.C. We begin by talking about this year’s EVMC and some of the takeaways from sessions at the conference in Atlanta before diving into an overview of Capital One Arena and Eagle Bank Arena. We talk about the venue’s place in the market and the makeup of their marketing team. Chanelle tells us about their strategy around developing a voice for each venue, and fun unique concepts for approaching audio content for posts without risking copyright challenges. We talk about some of their artist gifts they have done as well as their series of fan activation photo booths where they recreate artist album covers or tour art. Learn how they justify budgets for activations and gifting by leveraging social to show digital ROI and proving earned media value off their investments. This episode is full of interesting discussions on managing small teams, pursuing exciting new jobs, maintaining excitement around the industry and so much more. Listen now and enjoy this look inside these venues located in our nation’s capital.

Chanelle Grimm: LinkedIn | Email
Monumental Sports & Entertainment: Facebook | Instagram | X/Twitter

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Live from Atlanta – sit in with us as we talk with J Carter, the visionary Founder & Managing Partner behind ONE Musicfest, as we chat in front of a live audience at the 2025 Event & Venue Marketing Conference. We talk with J about what makes Atlanta special as he tells us about ONE Musicfest, the Southeast’s largest multi-day urban progressive music festival, which has helped shape Atlanta’s rise as a music mecca. We learn how he turned an idea which began with 3,000 attendees into one of the most impactful festivals in the country, now welcoming 100,000 attendees from all over the country and globe. We dive into marketing strategies behind building brand loyalty, launching new ventures and festivals, what venues can learn from the festival world, and explore his personal and professional journey. Hear J talk about some of his keys to success and various lessons learned along the way. Enjoy this fun episode packed with great insight and advice, featuring some audience questions, straight from a sold out EVMC in Atlanta, Georgia.

J Carter: Instagram | LinkedIn
ONE Musicfest: Facebook | Instagram | X/Twitter

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.