Épisodes

  • The Future of Affiliate Marketing with AI

    The Future of Affiliate Marketing with AI
    Jul 9 2025
    At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI? I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existing traffic whether it is staying the same or decreasing.
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    3 min
  • Why Affiliates Still Don't Use Stats Trackers — And How We Change That

    Why Affiliates Still Don't Use Stats Trackers — And How We Change That
    Jun 30 2025
    In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences.
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    6 min
  • Affiliate Data, Reporting & Standards

    Affiliate Data, Reporting & Standards
    Jun 24 2025
    Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off. For now, looking to start the discussion with this podcast and a few more LinkedIn posts.
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    6 min
  • Why Attribution Is Broken and What SaaS and Affiliates Should Do Instead with Mikael Dia

    Why Attribution Is Broken and What SaaS and Affiliates Should Do Instead with Mikael Dia
    Jun 17 2025
    In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backwards from conversion points and leveraging tools like Funnelytics for journey visualization. They also dive into the disruptive role of AI in analytics and what the future holds for BI professionals and affiliate marketing.
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    23 min
  • The Paid Media Playbook: Winning Big with PPC in iGaming with Gael Goasdoue

    The Paid Media Playbook: Winning Big with PPC in iGaming with Gael Goasdoue
    Jun 10 2025
    In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing.
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    26 min
  • What Most Affiliates Get Wrong About SEO — Insights from Gentoo Media's Emilio Takas

    What Most Affiliates Get Wrong About SEO — Insights from Gentoo Media's Emilio Takas
    Jun 3 2025
    Meet Emilio Takas who's the Head of SEO at Gentoo Media. Emilio is more than just an SEO as he is an author, public speaker and has a passionate for audio and video recording gear and documenting it on YouTube. Emilio is a true student of the game of SEO. He knows why Gentoo Media has had immense success in their acquisitions of sites like AskGamblers and CasinoMeister and he knows how to stay on the right side of the drastic SEO changes we are seeing with Google and all the new AI powered search engines.
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    40 min
  • Revenue optimization for iGaming operators

    Revenue optimization for iGaming operators
    May 27 2025
    A very quick podcast recording about all the tools and services that iGaming operators can utilize to improve revenue and retention. Those efforts could positively benefit affiliates and this is why affiliates should care about these things.
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    2 min
  • How to detect when affiliate programs shave affiliates

    How to detect when affiliate programs shave affiliates
    May 20 2025
    Not a topic that most people talk about but it unfortunately happens. You know, when you as an affiliate think that some of your commissions have been shaved. The problem is, how would you know? At StatsDrone, we have built a product called Changelog that detects when your commissions have disappeared and there are a few patterns to spot. 1. Commissions decreasing the last few days of the month 2. Players being moved from one campaign to another 3. Players just simply being detagged With a tool like StatsDrone, you can stay on top of these changes and ensure it doesn't happen again.
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    8 min