Some stories don’t start with a business plan. They start with a gut punch, a promise, and a long road of work no one sees. Marty B went from a small-town kid paying with food stamps to the creator of a thriving Texas hospitality campus—steakhouse, coffee, ice cream, bowls, live music, and an event venue under way—built on faith, grit, and relentless care for people.

We dive into the moments that forged his edge: caring for a paralyzed father at 12, the sting of welfare, and the quiet vow to never be poor again. That pressure created a code—country values, chivalry, respect—that later became operating system and culture. Marty explains why service is the checklist but hospitality is the feeling, and how a four-part customer creed—look at me, smile at me, talk to me, thank me—turns a table turn into loyalty. If you’re leading teams, you’ll hear a practical blueprint: hire for heart, tell the truth both ways, hold standards with accountability, and model the behavior you want repeated.

Here’s a sharp lesson for operators navigating growth and investment: when analytics eclipse humanity, culture decays. Marty breaks down how selection mistakes balloon HR, why good people drown under policies designed for bad fits, and how visible leadership cleans up more problems than memos. He also shares the founder’s focus that scales: vision, culture, concept creation, and product development. From starting with 2.2 acres and maxed-out cards to securing vendor trust and expanding parking to unlock demand, every decision reflects a simple belief—life rewards action.

If you’re building a restaurant, a service company, or any customer-first brand, you’ll leave with tools to strengthen culture, improve guest experience, and grow with integrity. Press play, then tell us the one action you’ll take today. Subscribe, share with a friend who’s chasing something big, and leave a review to help more builders find the show.

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Credits

Host: Austin Moody

Guest: Marty Bryan (“Marty B”)

Videography & Edit: Brad Wygle — The Good Podcast

Graphic Design: Zack Knudsen

Executive Production: Mid Century Western

Creative Direction: Brandon Carswell

Recorded On-Location At: Marty B’s — Bartonville, Texas

Special Thanks: Jeff Capps & The Marty B’s Team

American Hustle is a show for men who refuse to settle. Hosted by Austin Moody — a country artist turned blue-collar CEO, father, and fighter — this podcast is a raw, honest look at what it takes to rebuild your life when the world knocks you flat.

From growing up on a small farm in East Tennessee to chasing a music dream in Nashville...to losing everything in 2020 and starting over with a pressure washer and an old pickup…

Austin has lived every chapter of the American comeback story — and now he’s bringing those lessons forward.

This podcast is for the builders, the operators, the dreamers — the men who don’t care about applause; they care about results.

Expect conversations with blue-collar millionaires, entrepreneurs who built empires with their bare hands, military leaders who’ve lived under pressure most men can’t imagine, and artists who never quit even when the world told them to.

And expect real talk — not clichés. The kind that kicks you in the ass when you need it, and puts an arm around your shoulder when you’re standing in the wreckage trying to figure out your next move.

Every episode is built around one mission: to help men take responsibility, build something real, and fight for a life worth handing down.

If you're starting over… If you're building from scratch… If you’ve still got fire left in you but need direction… You're in the right place.

Stay humble. Stay hungry. Stay free. Welcome to the brotherhood. Welcome to American Hustle.

Credits:

Host: Austin Moody

Produced by: Austin Moody

Creative Direction: Brandon Carswell

Editing & Audio: Brad Wygle

Artwork: Whitney Dean, Mitch Wallis & Three Crow Creative

Music: Produced by Austin Moody, Mixed by Rodney Mills

Recorded in: Nashville, Tennessee