Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy.

Topics include:

• Building your brand with an "enemy" in mind
• Branding mistakes entrepreneurs make
• The power of saying NO to maintain focus
• Why brand extension does not work
• Creating a category where you can be first

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This week on Amtower Off Center, host Mark Amtower is joined by Evan Weisel, principal and co-founder of W2 Communications for a discussion on thought leadership in GovCon.

Topics discussed include:

• What constitutes thought leadership for our market
• Thought leadership examples including white papers, case studies, data-based research and more
• How to consistently leverage thought leadership
• Developing a thought leadership playbook for company SMEs and execs

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This week on Amtower Off Center, host Mark Amtower is joined by Kaamil Khan, president of Makpar Corporation, a small IT services firm.

Topics discussed include:

• Khan's journey to become president of the family owned business, leveraging his law degree and a natural talent for BD
• Makpar's experience with my LinkedIn training and the benefits thereof
• Kahn's experience in the ACT-IAC Voyager program and the benefits of the program
• How Makpar is navigating the current GovCon environment
• -Kahn's use of AI in his role as president

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.