Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World".

Topics include:

• The evolution of the Like button
• What the creation and adoption of the button reveals about technical innovation
• Why the button is addictive
• The rise of the "Like" economy
• How Like transformed advertising and marketing
• Like-facilitated influencer marketing

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Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy.

Topics include:

• Building your brand with an "enemy" in mind
• Branding mistakes entrepreneurs make
• The power of saying NO to maintain focus
• Why brand extension does not work
• Creating a category where you can be first

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This week on Amtower Off Center, host Mark Amtower is joined by Evan Weisel, principal and co-founder of W2 Communications for a discussion on thought leadership in GovCon.

Topics discussed include:

• What constitutes thought leadership for our market
• Thought leadership examples including white papers, case studies, data-based research and more
• How to consistently leverage thought leadership
• Developing a thought leadership playbook for company SMEs and execs

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