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AutoKnerd

AutoKnerd

Auteur(s): AutoKnerd
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AutoKnerd: Where the Sales Floor Gets Smarter

Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.

Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.

Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.

Bring your brain. Leave the burnout.

Kindness sells. Let’s prove it.

Copyright 2025 All rights reserved Deep Thought Creative LLC
Développement personnel Réussite
Épisodes
  • EP66: The EV Cover Up What Really Happened to the Car They Did Not Want You to Have
    Nov 20 2025

    AutoKnerd Podcast

    The EV1 was not just early, it was dangerous.

    Not to drivers, but to an entire industry built on fuel revenue, service schedules, and old school thinking.

    In this episode, we dig into one of the most infamous automotive conspiracies of all time.

    Why did GM create one of the best electric cars ever made, then recall and crush almost every single one

    We unpack the story behind:

    • Big Oil pressure

    • Battery patent wars

    • Internal GM politics

    • Lobbying behind closed doors

    • EV fear and mistrust

    • The scar customers still carry today

    Most importantly, we connect this history to the conversations happening in dealerships right now.

    Why customers hesitate.

    Why EV myths spread so fast.

    Why trust matters more than torque or technology.

    If you sell cars, service cars, or lead a team in the dealership world, this episode gives you a fast, clear, human explanation of why EV conversations feel so emotional and how to handle them with confidence and empathy.

    This week’s AutoShop tool is The EV Trust Decoder, your shortcut to turning EV fear into clarity your customers can feel.

    Get the Tool! —> https://autoknerd.com/p/ep66

    Voir plus Voir moins
    26 min
  • EP65: Emotional GPS: How to Catch Doubt Before It Kills the Deal
    Nov 13 2025

    When customers start to drift emotionally, they rarely tell you — they just disappear. In this episode, Andrew Sardone breaks down how to spot doubt before it becomes disaster. You’ll get data, scripts, and a new tool that trains emotional radar across every department.

    Timestamps: 00:00 – Hook: Silence means drift 02:00 – The three signals of doubt 06:00 – The 43:57 talk-listen rule 09:00 – Scripts that rebuild trust 13:00 – Department breakdown: BDC → F&I 19:00 – Manager Challenge: Log one Confidence Save 22:00 – Wrap-Up and Tools

    Download the full EP65 Toolkit (Free to Dealer) at AutoKnerd.com

    Voir plus Voir moins
    25 min
  • EP64: Every car deal has a heartbeat
    Nov 6 2025

    In this 30-minute episode, Andrew Sardone breaks down why the test drive is the emotional pivot of the sale and how great consultants create ownership moments through silence, observation, and timing.

    You’ll learn:

    🚗 The two Emotion Windows that decide most sales

    🤫 Why confident silence builds trust faster than specs

    🧠 The science behind emotional timing in customer decisions

    📋 How managers can coach drives that close themselves

    Nerd Stats inside:

    • 78% of buyers say the test drive sold them the car (CDK Global)

    • 69% call it the most crucial part of the buying journey (DealershipGuy)

    • 80% say no online experience replaces a real drive (Urban Science)

    Free Tool:

    Download this week’s AutoShop Test Drive Passport — the step-by-step checklist for creating test drives that move metal.

    👉 autoknerd.com

    Voir plus Voir moins
    30 min
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