Épisodes

  • EP53 Mega Commitment = Mega Commission
    Aug 21 2025

    Every sales consultant knows how important those little affirmations are — the nods, the “sure,” the “yeah, I see that.” But too many get stuck there. They rack up micro-yeses without ever bridging to the big commitment that closes the deal.

    In this episode, we break down how to move from casual agreement to confident commitment without losing the customer’s trust. You’ll learn:

    • How to recognize when a customer is signaling readiness.
    • Why pushing too fast kills deals (and how to avoid it).
    • Simple phrasing shifts that turn “I like it” into “I’ll take it.”

    This isn’t about pressure — it’s about confidence. About giving the customer what they already want, with the clarity and trust that gets them off the lot happy.

    🎙️ Tune in now and get the practical tools you can use today to close stronger, faster, and with more trust.

    🛠️ Free Tool Drop:

    Download the Mega-Commitment Tracker — a one-page sheet that helps you identify where customers are giving you micro-yeses, and how to confidently bridge them to a final commitment.

    👉 Get it here: Mega-Commitment Tool

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    16 min
  • EP52 Micro-Yeses in Car Sales: Stack Small Wins to Close More Deals
    Aug 14 2025

    Car sales success is built on micro-yeses — small agreements that build trust, reduce resistance, and make closing feel natural. In this automotive sales training episode, Andrew Sardone shows how to engineer micro-yes momentum across the dealership sales process: greeting, test drive, feature demos, and numbers. You’ll get scripts, CX psychology (halo effect), and a free Micro-Yes Tracker to map small wins in every deal.

    Takeaways: micro-yes vs. trial close, test-drive conversion, halo effect, authentic framing, pitfalls to avoid, manager coaching cues.

    🎁 Free tool: Download the Micro-Yes Tracker at AutoKnerd.com.

    Keywords/Tags: car sales, automotive sales training, dealership sales process, closing techniques, trial close, customer experience, CX, test drive, building trust, sales scripts, micro yeses

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    22 min
  • AutoKnerd x The Bliss Podcast Interview Part 2
    Aug 8 2025

    “This conversation could change how you sell — and why you sell.”

    When two worlds collide — one built on kindness and car sales, the other on empathy and enterprise systems — something powerful happens.

    That’s exactly what went down when Andrew sat down with Stephen Sakach, founder of Zero Company and creator of the BLISS philosophy: Build Love Into Scalable Systems.

    In this episode, we explore:

    • Why emotional intelligence isn’t a soft skill — it’s your secret weapon

    • How empathy can be embedded into systems (yes, even at scale)

    • What the future of leadership, sales, and AI looks like when love is in the loop

    Stephen doesn’t just talk about changing business from the inside out — he’s doing it.

    From AI-powered marketing to purpose-driven leadership, his work is reshaping how companies connect with people, including those of us navigating the fast-paced world of dealerships and retail sales.

    🎧 New to this story? Start with Part 1

    Stephen and his team at The Bliss Podcast invited Andrew onto their show first — and that conversation sparked everything.

    If you haven’t seen that episode yet, go watch it now:

    👉 Click here to watch Part 1 on The Bliss Podcast →

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    39 min
  • EP50 - The Trust Equation: Empathy + Trust = SOLD
    Aug 7 2025

    🚗 Why do some consultants close effortlessly while others keep grinding with no results? In this special 50th episode of AutoKnerd, we crack the code behind The Trust Equation—a proven formula that turns cautious shoppers into confident buyers.

    🤝 You’ll learn how Credibility, Reliability, and Intimacy work together to build unshakable trust—and how self-orientation quietly kills deals before they even start.

    💡 Packed with real stats, practical scripts, and CX psychology, this episode will show you how:

    • Active listening boosts your win rate
    • Empathy drives more referrals than slick talk ever could
    • Trust creates loyalty that no rebate can touch

    📬 Want more tools like this?

    Sign up for The AutoKnerd Dispatch—our weekly email packed with free sales tools, CX breakdowns, and retro-futuristic wisdom to keep your close rate climbing.

    👉 Join the Knerds: AutoKnerd.com

    🧠 Listen now and start rewriting the rules of customer connection.

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    28 min
  • EP51 Why Customers Lie (And What They’re Really Telling You)
    Jul 31 2025

    Decode customer “lies” into trust‑building opportunities — plus grab your free Empathetic Decoder in the show notes. In this episode of the AutoKnerd Podcast, Andrew Sardone explores why customers sometimes say things they don’t really mean — and how those “lies” are actually signals about trust, fear, or control. From “I’m just looking” to “Not buying today,” you’ll learn how to decode the real meaning behind common phrases and respond with empathy that builds confidence instead of pressure. Discover practical ways to turn hesitation into trust and objections into opportunities — so you can create stronger connections, better experiences, and ultimately, more sales. 👉 Want a cheat sheet to put these strategies into practice? Download your free copy of The Empathetic Decoder here! - https://autoknerd.com/p/the-empathetic-decoder

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    23 min
  • EP49 Smarter Cars, Dumber Delivery
    Jul 24 2025

    Vehicles are evolving faster than our delivery process—and it’s starting to show. In this episode, we unpack the irony of ultra-advanced cars being handed off with the same tired, rushed walkarounds. From ADAS systems and over-the-air updates to confused customers and botched first impressions, we explore what’s broken—and how sales consultants can bridge the tech gap with calm, clarity, and a little bit of care.

    If your customers leave delivery feeling more overwhelmed than excited, this episode is your roadmap out of the chaos.

    🎧 Tune in, nerd out, and let’s make smarter delivery part of a smarter sales culture.

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    41 min
  • EP48 – Quiet Confidence: The Close That Doesn’t Push
    Jul 17 2025

    In this episode of AutoKnerd, we flip the script on what it means to be a strong closer in automotive sales. Forget the fast-talking, pressure-heavy tactics. Instead, we explore the power of quiet confidence—where calm presence, deep listening, and strategic silence close more deals than any flashy pitch ever could.

    Grounded in behavioral science, neuroscience, and real showroom stories, this episode breaks down why confident sales consultants don’t chase… they anchor. You’ll learn how posture, tone, and empathy can build trust faster than any word track. Plus, hear how a zipper-smiled robot named Sprocket models the kind of calm that sells cars (and earns referrals).

    Whether you’re new to the lot or twenty years in, this one will sharpen your mindset and your skillset.

    Quiet isn’t weak. It’s lethal—when used with care.

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    29 min
  • EP47 Ego is the Enemy of Trust: How Sales Consultants Self-Sabotage
    Jul 10 2025

    Subscribe to the Saturday Morning Autoknerd Dispatch!! Get Saturdays started off in the right headspace! www.AutoKnerd.com --------- Every car deal lives or dies on trust—and nothing kills trust faster than unchecked ego.

    In this episode, Andrew breaks down how ego creeps into the sales process, hijacks your mindset, and quietly drives customers away. You’ll hear real-life stories, psychological insights, and tactical steps to recognize and dismantle ego in the moment. Whether you’re a seasoned pro or new to the floor, this is a masterclass in staying grounded, humble, and effective.

    ✔️ What ego really looks like in a dealership

    ✔️ How to shift from defensive to empathetic

    ✔️ The difference between confidence and control

    ✔️ Why humility is your strongest close

    If you’ve ever lost a deal and blamed the customer… this one’s for you.

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    15 min