In this conversation, Shane Harker, founder of Rethink Resource, shares his journey from humble beginnings to creating an innovative waste diversion company. He discusses the importance of sustainability, the challenges of starting a business with family responsibilities, and the innovative solutions Rethink Resource provides in waste management. Shane emphasizes the significance of carbon accounting and the future of composting in achieving a circular economy. He also highlights the importance of excellent service and the need for businesses to rethink their waste management strategies.

takeaways

• Shane's mission is to divert a billion tons of waste from landfills.
• He started his journey in waste management from a garage experiment.
• Rethink Resource focuses on providing excellent service to clients.
• Carbon accounting is crucial for understanding waste management impact.
• The company aims to create high-quality compost from organic waste.
• Shane emphasizes the importance of partnerships in waste management.
• Innovative solutions are needed to address complex waste streams.
• The business model includes both hauling services and value recovery.
• Shane's journey reflects the challenges of entrepreneurship with family responsibilities.
• The future of waste management lies in composting and circular economy practices.

Chapters

00:00
Introduction to Rethink Resource and Shane Harker

04:49
Shane's Journey: From Garage Experiments to Waste Management

10:53
Transitioning to Rethink Resource: The Business Model

16:37
Taking Risks: Starting a Business with Family Responsibilities

BEYOND Circular helps brands achieve resilience and improved sustainability through waste reduction, alternative material sourcing and circular systems strategies.

https://www.linkedin.com/company/beyond-circular-solutions/www.linkedin.com/in/justincarven

The conversation explores the growing emphasis on the circular economy, highlighting the political and corporate shifts towards sustainability. Adam Peer, Senior Director of Plastics Sustainability at the American Chemistry Council, discusses the legislative efforts to enhance recycling and the long-term strategies companies are adopting to ensure their resilience and positive impact on the environment.

takeaways

• There's a very intense political focus on the circular economy.
• Many states are passing laws to increase recycling and recovery.
• Companies are taking a much longer view of their impact.
• Long-term thinking in sustainability is becoming more prevalent.
• Foundational policies for sustainability are being created now.
• Being part of this foundational policy creation is exciting.
• The shift towards sustainability is not just a trend but a necessity.
• Increased recycling content rates are becoming a standard.
• Corporate responsibility is evolving with these new policies.
• The future of business is intertwined with environmental sustainability.

Topics covered: circular economy, sustainability, recycling, corporate responsibility, extended producer responsibility (EPR), environmental policy

BEYOND Circular helps brands achieve resilience and improved sustainability through waste reduction, alternative material sourcing and circular systems strategies.

https://www.linkedin.com/company/beyond-circular-solutions/www.linkedin.com/in/justincarven

summary
This conversation with Rich Cohen of Elevate Packaging delves into the misconceptions surrounding recyclable and compostable packaging, highlighting the gap between consumer expectations and actual recycling rates. It emphasizes the need for effective solutions that not only offer recyclable options but also ensure that these materials are actually collected to be recycled or composted.

takeaways

• Nobody wants recyclable packaging.
• Recycling rates are, you know, 5%.
• They want things that get recycled.
• They want packaging that gets composted.
• Consumer expectations are not being met.
• The focus should be on actual recycling rates.
• Compostable packaging is not enough.
• Sustainable packaging needs to be effective.
• Environmental impact is a priority for consumers.
• The industry needs to adapt to consumer demands.

Learn more by visiting:

https://elevatepackaging.com

https://compoststewardship.org/

https://www.linkedin.com/in/rich-cohen-sustainable/

BEYOND Circular helps brands achieve resilience and improved sustainability through waste reduction, alternative material sourcing and circular systems strategies.

https://www.linkedin.com/company/beyond-circular-solutions/www.linkedin.com/in/justincarven