“I call myself an AdTech influencer… which is a little bit of a joke, but it's also true.” That’s how Ari Paparo kicked off our BOSS interview, and the insights that followed make it clear why this conversation is worth your time.

🎙 AdTech, Agentic AI, and Saying What Others Won’t — with Ari Paparo is now live.

In this BOSS episode, we covered: 📌 How performance is reshaping the narrative across marketing and media 📌 The three waves of AI, from workflow automation to system-to-system efficiency to potential transaction-level execution 📌 What clear communication, real strategy, and product leadership look like in today’s environment 📌 Why technical fluency matters more than ever — across roles and levels 📌 How Marketecture Media is evolving as a platform for honest, smart, and cross-functional conversation in AdTech

We also talked about career advice, product thinking, and the importance of staying curious, from SQL and Python to AI-powered tools that can 10x how we work.

If you're in the marketing, media, or advertising ecosystem, this one's for you.

🎧 Watch or listen to the episode and let me know what resonated. Tag someone who should be part of this conversation, or who you want to see on BOSS next.

And follow me, Ali Levitan, for more BOSS executive interview

What would happen if you said yes to something that scared you at work and in life? That question changed everything for Marie Han Silloway, Executive Partner at Gartner, and this week’s guest on BOSS.

This week on BOSS, I sat down with Marie, a global marketing leader whose career has spanned Coca-Cola, Starbucks, Estée Lauder, Godiva, and Subway. Her story hits every note on courage, clarity, and growth.

Marie said yes to moving halfway across the world to China with a newborn. She said yes to leading through uncertainty and cultural complexity. And she said yes again when the world shifted toward Agentic AI and nonstop transformation.

🎯 Her biggest insight:

“Resilience isn’t perseverance. It’s adaptability. It’s testing, learning, and resetting without losing momentum.”

We talked about: 💡 How calm and clarity are the ultimate leadership superpowers 🤝 Why asking better questions beats having all the answers ⚡ The real ways CMOs and agencies are using Agentic AI to move faster, smarter, and more creatively 🚨 Why the risk of doing nothing with AI is now higher than ever

If you’ve ever hesitated to take a leap or wondered how to keep your edge when the rules keep changing, this one’s for you.

🎙️ Watch the full episode of BOSS x Marie Han Silloway below 👇 Then tell me in the comments: What’s one thing you’ve said “yes” to that scared you and changed everything?

"I think there is a huge risk, and it’s all going to continue to evolve faster than anybody is ready for." Peter Naylor, Advisor, Investor, and Former Netflix, Snap, Hulu, NBCU Revenue leader, joined me on BOSS to unpack the future.

Curious what we’re talking about?

🎙️ In just 13 minutes, we covered:

→ What Agentic AI means for media & marketing

→ Why most execs need to rethink how they’re learning

→ What leaders should stop doing, and what they must start

⚡️ Favorite Peter Naylor moments:

🧠 “You better be studying AI every day. And there's no reason not to be an expert on your customer's business."

🧠 “Be a good person. Be nice. This business is full of relationships.”

🧠 “Could your product become a feature in someone else’s AI platform?”

💬 Watch the episode.

💬 Share it with your team.

💬 Then tell me: What’s the smartest question YOU heard or read this week?

👇

Tag the exec, podcast, or newsletter that’s making you smarter right now.

And of course…

🎧 BOSS: My Executive Interview Series & Podcast — quick hits with 100+ leaders to help others learn, network, and pay it forward.

And follow me, Ali Levitan, for more BOSS executive interviews, AI & AdTech insights, and the real talk on work and life as Jake and Sophia's mom during back to school Week 1!