13 Steps to Become a Market Leader
with Bob Beaulaurier | Beau Leadership Group Podcast

Are you in sales, marketing, or brand management?
Then you need this episode like your brand needs awareness.

Bob Beaulaurier—marketing researcher, leadership strategist, and advisor to brands like Nike, Amazon, Freightliner, and Microsoft—delivers a masterclass drawn from 35+ years and thousands of brand studies. He exposes the biggest blind spot in startups, political campaigns, and even Fortune 500s: They don’t know how many people even know they exist.

In this punchy, insightful episode, Bob breaks down:

✅ The 13 proven steps to market leadership
✅ How to move from obscurity to top-of-mind dominance
✅ The real cost of “assumed awareness”
✅ Why ethical leadership is not just good PR—it’s a strategic edge
✅ How companies like Nordstrom and Les Schwab build “trust reserves” that turn reputation into revenue
✅ Why visibility without values is a PR time bomb
✅ And how YOU can turn awareness into influence, brand preference, and lasting loyalty

You’ll also learn marketing science terms like unaided awareness, aided awareness, consideration, and share of voice—but more importantly, how to measure and lead with them.

If you’re tired of guesswork, fake followers, or marketing without results, this is the clarity you need. Bob brings data and discernment together with biblical wisdom from Proverbs to show that true leadership starts with trust, not tricks.

🎙 Contact Bob at www.BeauLeadershipGroup.com
Empower your leadership. Elevate your image. With God in mind.

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR

“You Bet Your Life – Pricing Like a Pro”

🎧 Beau Leadership Group Podcast with Bob Beaulaurier:

🔑 Key Takeaways & “What’s In It For You” Summary

Bob Beaulaurier dives deep into the hidden layers of pricing—not just in business, but in life. With storytelling, economics, and life lessons woven together, Bob shows you how every decision has a price—and that you are always betting your life.

🧠 Big Idea: Price Isn’t Just Money—It’s a Decision That Shapes Your Life

• “You bet your life” is more than a saying—it's a reminder that every choice costs something.
• From choosing fast food to choosing your spouse, there’s a price. It might be your health, time, energy, or integrity.
• The goal is to be aware of what you're exchanging—and make it worth it.

💼 Business Nugget: Price Communicates Value

• Price too low? People may think your product is cheap/garbage.
• Price too high? May be not, may be you don’t know who is your target market. Does it cost more than a Rolls Royce?
• Maximum value sits between “too cheap” and “too expensive.” That sweet spot is called the Maximum Penetration Price.
• Pro tip: Don’t ask your brother-in-law to price your product unless he’s your ideal buyer. And even then, he probably wants a deal from “family.”

💡 For Entrepreneurs & Sales Pros: Never Cave without Addressing Customer Needs

• Don't race to discount. Clarify, qualify, and align value.

💰 For Everyone: The Price You Pay Shows Up Later

• Cheap food? You might pay in health.
• Ignoring posture? Back pain and nerve issues.
• Tipping too much, too often? It compounds—just like investing.

📈 For Investors: Diversify or Pay the Price

• “Don’t put all your eggs in one stock.”
• Work with true fiduciaries

💎 Life Wisdom Nuggets:

• Perception = value. Rolls Royce doesn’t need a discount. Neither do you, if you position yourself right.
• Real estate, cars, even manure—value is in the eye of the perceiver.

🙌 Faith & Purpose:

• “Look at money as God’s resource ”
• tip to uplift, or invest to multiply.
• Save for your kids. Save for your grandkids. Live like no one else, so you can give like no one else.

🧩 What You Can Do With This Episode:

• Re-price your product with confidence using principles of elasticity, value, and audience alignment.
• Audit your decisions—
• And finally, say “I love you” more. It’s free—and it pays dividends.

“You bet your life with every decision you make—so make the trade-offs count.”

🎧 Now streaming on your favorite Podcast Channel--Beau Leadership Group Podcast
🌐 Visit BeauLeadershipGroup.com for tools, confidence-building programs, and mentoring.

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR

🎙️ Episode 13 Summary: “How Great Leaders and Pilots Create Momentum”

Podcast: Beau Leadership Group for YOU, with me, Bob Beaulaurier

🛫 WIFM – Why Should You Listen?
You're a business leader, Mom, Dad, entrepreneur, coach, or high-performer looking to accelerate your results FROM YOUR TEAM next quarter and next year, this episode gives you a proven flight plan. You’ll learn how to build and sustain momentum, apply the laws of physics to leadership, and how top performers—from pilots to quarterbacks—create flow, resilience, and results even under pressure.

🧠 Key Takeaways from Episode 13:

✅ Leadership = Pilot in Command (PIC):
Great leaders think like pilots. They prepare a flight plan, anticipate turbulence, and don’t leave landings to chance. Learn how to apply this mindset to business, family, or personal goals.

✅ Flow + Direction = Momentum:
It’s not enough to go fast—you need direction. Discover how to unlock the flow state in your work and build Mo (Momentum) that carries your team further than raw effort alone.

✅ Backups Beat Burnout:
Pilots always plan for alternate airports. Do you have an alternate route for your goals when life throws curveballs? Learn to build flexible resilience into your strategy.

✅ Inspire Like Brady, Serve Like Bledsoe:
From Tom Brady’s legendary 2017 comeback to Drew Bledsoe’s selfless leadership, Bob shows how real leaders ignite teams, not just personal wins.

✅ Culture Can Be Contagious:
One person can spark a winning culture—or tank it. Learn how to start a positive flywheel with consistent leadership energy and mission alignment.

✅ The Science of Success:
Bob breaks down Newton’s Laws—inertia, acceleration, action/reaction—and shows how they apply to your team’s results. This isn’t fluff; it’s physics-powered leadership.

✅ Checklist Confidence:
Like pilots, leaders succeed with checklists, preparation, and team communication. Start using systems that give you confidence in your landings—every quarter, every year.

📈 For Executives & Entrepreneurs Ready to Scale
If you want to increase your leadership ROI, build a resilient team, and avoid flying blind, this episode gives you the practical tools and mindset shifts to do just that. Whether you're scaling a business, planning a big move, or leading a nonprofit—this is your cockpit briefing for exponential growth.

✈️ Next Step:
Ready to lead with purpose and momentum?
BeauLeadershipGroup.com email bob@beauleadershipgroup.com for a 30 day plan for greater confidence.

Keywords: leadership momentum, goal achievement, team building, flow state, resilience, pilot mindset, alternative planning, leadership acceleration

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR

Sales Secrets FOR YOU That can work for Everyone
Host: Bob Beaulaurier | Beau Leadership Group

FOR YOU AND YOUR LOVED ONES AND IMPORTANT CAUSES: Discover how sales, leadership, biblical wisdom, and exponential growth intersect to help you influence better, sell more, and serve with purpose. Whether you're a business professional, fundraiser, faith leader, or entrepreneur, this episode unpacks proven sales techniques, follow-up secrets, and Bible-based leadership principles that create lasting results in both your wallet and your walk.

🔥 What You’ll Learn (WIFM):

• 💰 Sales Techniques That Actually Work: Learn why 80% of sales happen after the 5th follow-up—and how to master the art of persistence.
• 🙏 Faith-Driven Leadership: Apply Matthew 20:26 and Acts 20:35 to lead through service, not spotlight.
• 🧠 Influence & Impact: How improving your influence monthly transforms your life, business, and relationships.
• ✍️ Practical Tools: Use handwritten notes, SPIN Selling, bundling strategies, and story-driven fundraising to stand out.
• 📈 Exponential Growth Framework: How to grow income, impact, and influence with consistent, intentional action.
• 🏡 Real Estate & Leadership Investing: Discover the surprising overlap between building a multifamily real estate team and building a team that multiplies your leadership reach.
• 🧾 Bonus Insight: How cost segregation and passive income strategies can help high-income professionals reduce taxes and increase wealth.

Real-Life Stories & Biblical Wisdom:

• A 12-year-old selling $10K in candy—powered by passion, not pitch.
• A record-breaking fundraiser influencing billionaires with introductions.
• Zig Ziglar, Don Yaeger, Neil Rackham, and Jim Rohn—applied to today’s sales and leadership needs.
• Lessons from a dog who grew its influence by adding value every day (The Dog’s Name is Shasta which is a mountain in Cali but also Sanskrit for “Teacher”).

Action Steps:

• Follow up 5+ times with someone this week.
• Add value before asking for anything.
• Invite others into your vision, not just your product.
• Ask yourself: What are you selling the world today—fear or hope?

Perfect For:
Christian entrepreneurs, small business owners, fundraisers, real estate investors, nonprofit leaders, and anyone who wants to grow their influence, income, and impact using timeless principles.

🎧 Tune in now to unlock the Sales Secrets and Biblical Truths That Apply to Everyone—and start leading with confidence, competence, and Christ-centered clarity.

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR

Want to build wealth and lead like a pro? Nearly anyone can get started in multifamily real estate with the right plan and leadership mindset. In this episode, we reveal why 20+ rental units is the magic number that lets you invest like a business — not just as an individual. You’ll learn essential leadership secrets that turn real estate investing into a system for success.

Why Listen?

• Discover why location, location, location is still king — and how it beats even advanced degrees for building wealth
• Learn how owning 20+ units shifts the focus from personal credit to business credit and teamwork
• Understand cap rates, cash flow, and DSCR — the key numbers that unlock smart investing
• Hear why fixing up “slumlord” properties can be both profitable and transformational
• Explore tax benefits that let you take money out without paying taxes
• Gain leadership lessons you can apply to real estate, business, and life

Ready to think big and lead boldly? Hit play and get started!

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR

🎙️ New Episode: "Gucci, Benedict, and Feedback with Flair—Leading Beautifully, Italian Style"🇮🇹

Ciao, leaders! Ever wonder what Gucci, Ferrari, and St. Benedict can teach you about feedback, leadership, and luxury? This week on the Beau Leadership Group Podcast, host Bob Beaulaurier takes you on a deliciously rich journey through Italian elegance and timeless leadership truths.

🍝 Picture Florence at sunset… leather loafers clicking on cobblestones… the scent of espresso and saddle leather in the air… and then—a monk with purpose, a queen with perfume, and a manager with feedback that fuels greatness.

💼 Learn how:

• Gucci's CEO shake-up reflects the power of brand-driven leadership.
• St. Benedict’s “Rule” anticipated DISC personality types by 1,500 years.
• Catherine de Medici ruled France with forks, fashion, and ballet—proof that quiet power outlasts loud dominance.
• The right kind of feedback (think Tuesday mornings, not Monday madness) can boost morale, retention, and performance—backed by both Harvard and Naples University.

You’ll walk away with:
✅ 10 game-changing questions to ask your team
✅ A practical system for feedback (hint: think spa day, not slapdown)
✅ A better way to build trust, motivation, and... yes, la dolce vita in the workplace

👑 Whether you lead a Fortune 500 team, a nonprofit board, or a lively dinner table—this episode will inspire you to lead with image, empathy, and Italian elegance.

🟢 Subscribe now and join Bob Beaulaurier and the Beau Leadership Group to Empower Your Leadership and Elevate Your Image—with God in mind.

👉 Available now wherever you get your podcasts.

#LeadBeautifully #ItalianLeadership #GucciWisdom #BeauLeadership #StBenedictWasDISCBeforeDISC #FeedbackWithFlavor

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR

Discover the secret to unlocking your leadership potential in this captivating podcast episode from Beau Leadership Group! Dive into the art of likability and learn why it’s the cornerstone of effective leadership and personal success. From the inspiring story of Al Ries, a marketing guru whose charm and intentionality left a lasting impact, to the timeless wisdom of Marcus Aurelius, this episode reveals how likability drives influence and builds trust. Uncover practical strategies to cultivate empathy, enthusiasm, and authenticity—the three key dimensions that make people want to follow you. Whether you're leading a team, nurturing relationships, or pursuing your goals, being likable is the game-changer you can’t afford to ignore. Don’t miss out—listen to the full episode and start transforming your influence today!

Likability is a critical factor for effective leadership and personal success. Bob Beaulaurier shares a personal anecdote about meeting Al Ries, a renowned marketing expert, whose likability and intentionality left a lasting impression. Learn how likability, not just competence, determines how far you’ll go in leadership and life. It seems easy to improve likeability, and it is, but by listening to the whole podcast you will transform your likeability to a whole new level because you will understand the importance to you, not just at work, but with family and friends too.

Delve into the wisdom of Marcus Aurelius, whose influence faltered due to neglect, highlighting the importance of nurturing trust and connection. Discover the three ways leaders lose influence—inconsistency, ego, and exhaustion—and how to avoid these pitfalls. The host introduces the EEA framework (Empathy, Enthusiasm, Authenticity) as a practical guide to building likability:

• Empathy: Practice active listening, ask deeper questions, and see the world through others’ perspectives to forge meaningful connections.
• Enthusiasm: Reconnect with your purpose, use positive body language, and share passion to inspire those around you.
• Authenticity: Align actions with values, embrace vulnerability, and show humility to build trust.

Backed by research from Harvard and the Carnegie Institute, likability can account for up to 40% of a leader’s effectiveness. Whether you’re a CEO, team member, or parent, this episode offers actionable insights to boost your influence and make a lasting impact. Tune in to learn how to become the leader people trust and follow. Visit Beau Leadership Group to listen and start your journey to becoming irresistibly likable!

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www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR

Are You Leading With Vibes or Results?

Too many CEOs talk about growth without measuring what actually matters. In this eye-opening episode of The Results Podcast, you'll learn why real leaders don’t guess — they measure.

Bob Beaulaurier, a trusted advisor to brands like Microsoft, Intel, and Amazon, unpacks how elite leaders track performance using OKRs (Objectives & Key Results) with insights on customer satisfaction, employee engagement, and cultural accountability to drive exponential impact.

Say no to vague goals and generate measurable growth ==- this episode is your dashboard reset. Whether you lead a nonprofit, a startup, or a Fortune 500 team — if you're not measuring results, you're losing relevance.

✅ Learn how to build a Results Dashboard
✅ Discover why culture beats strategy — and how to track both
✅ Hear stories from boardrooms, research labs, and yes — Warren Buffett’s shadow

You’ll walk away knowing what to track, how to track it, and why your legacy depends on it.

🧭 It's not about vibes. It’s about vision backed by verified outcomes.

📊 Ready to lead with clarity? Press play. Then visit BeauLeadershipGroup.com for help building your custom leadership dashboard.

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR