Épisodes

  • Best Practices for Maximizing Multiple Solutions with Bill Gerber

    Best Practices for Maximizing Multiple Solutions with Bill Gerber
    Sep 23 2025

    In this episode, Steve Alexander sits down with Bill Gerber, a seasoned expert in optical merchandising and practice growth strategy, to uncover best practices for optimizing the patient experience and increasing profitability in independent eye care practices. From multiple pair sales to reshaping in-office culture, Bill offers actionable guidance grounded in decades of experience.
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    33 min